Generosity

I Want To Help, But Me First

Garth Beyer

A group of people were asked what they would do if they no longer had any financial restrictions.

Some said they would travel, some said they would purchase the newest Corvette prototype, some said they would read everything on their book list. These ideas of material or selfish items are the minority.

Most said they would give. Give their time to volunteer, give their personalities to build their communities, give their money through anonymous donations; basically, give their lives to benefit others.

The moment they no longer need to worry – more so financially speaking – about themselves, the more willing they are to help others. This brings about a few questions. Is civilization wrong to not promote initial selflessness (not needing to support yourself first)? Are we naturally selfish? Naturally selfless? Quite frankly, why don’t we do what we want, give? After all, nothing is stopping you from giving.

Unfortunately there is a part missing to this survey: the follow-through. What would these people actually do if they were relieved of their financial restrictions and burdens, finally able to help others the way they dream about?

I’m not entirely sure. What would you do though if economics suddenly turned in your favor?

 

Stay Positive & Give A Little? Give A Lot? It’s Still Giving

Garth E. Beyer

My Secret Obsession: Starbucks (Not their coffee…well..that too)

Garth Beyer

I was in New York last week for Seth Godin’s Pick Yourself event. Instead of writing a post about that, (which I will soon), I couldn’t help but write about the one thing that you see every 72 steps in any direction: Starbucks

1 out of 3 Baristas laughed. 2 actually thought I was named Voldemort

Guy Kawasaki, a likely idol of both of ours, had written an article telling how important mantras are and that the shortest are often the sweetest. The example he used for the greatest mantra from the greatest company on the planet is  Starbucks – “Rewarding Everyday Moments”

I apologize for those who disagree,  I can’t help but side with Guy. Starbucks is the the real deal, the perfect role model and incorporates every trademark of a successful company. For example, my friend (who works at Starbucks) had told me this story the other week.

“The other day in the drive through this woman wanted a small but ordered a venti because she thought it meant a small. When she was shocked at the size and the price, my manager told me to  just charge her for a tall. So many other places you just don’t do that. It’s always a pleasant surprise to people you meet at work when you get to be nice.”

Starbucks revolutionized coffee and the experience of getting it. Put together a CEO and marketing mavens and you get a company like Starbucks; who defy all logic and assumptions and who have altered the beverage marketplace by defining quality, creating convenience and most importantly, having heart.

That is why I couldn’t complain after every 72 steps when I would look up at see the Starbucks sign. The beauty of Starbucks is that it is available to the masses – “from the student who wants a latte to the CEO who needs it.” More importantly, it represents that you can find generosity, people who care, tentativeness and truly great people – in abundance. Simply walk 72 steps in NYC and you will know what I mean.

Starbucks also signifies risks.

“When Starbucks and other companies made stock options grants back in 2008, there was no guarantee that the companies would succeed. Performance was not a sure thing,” says Starbucks spokesman Jim Olson.

It was less than a sure thing, it was unexpected. It was an occurrence that only the greatest companies could actually leverage. In this case, Starbucks succeeded and continues to do so.

Stay Positive & I Solemnly Swear That Starbucks Is Up To Too Much Good

Garth E. Beyer