Why Try To Get Out Of Your Box, When You Can Use What's In It?
It’s easy to go insane when your work load gets heavy. It’s hard to implement the habits above. You know how I feel about easy vs. hard.
Stay Positive & It’s Not Easy, But It’s Worth It
Bernadette Jiwa, who I admire dearly, wrote yesterday that most people ask, “How do I sell my idea?” when what they need to ask is, “How am I going to help people to care about this?” I don’t necessarily disagree with her, but I think what matters is the space between the two questions.
Let’s throw out some thoughts about the first question: how do I sell my idea?
It’s an honest question. After all, that is exactly what many want to do. But, if that is the question you’re asking, perhaps you have a poor idea because a good idea is never sold, it’s shared. Sharing something doesn’t mean there’s no cost to it, but it does connote gratuity, sincerity and fairness – three traits that most never receive when being sold something.
A quick thought on the second question: how am I going to help people to care about this?
The more meaningful question is “do I care about this?” Jiwa’s question is important because it centers on you: how you deliver, how you act, how you tell the story of your product. What’s necessary, though, is first understanding what it is you’re trying to share with people.
You can deliver your product inside a cake with a story about you making this cake especially for the customer, but if all that is in the cake is a pencil – all that you’ve done falls short. The gap between selling an idea or product and getting people to care about that idea or product lies in understanding the idea or product itself.
If you understand that you’re selling a pencil, it makes how you get people to care about it easier.
Stay Positive & What’s In It For Them?
Garth E. Beyer
Photo credit
A lot of people don’t follow through with an idea because they think others will just rip it off, essentially stealing it.
Aside from the fact that their idea was likely stolen from some other artist anyway, I’ve decided to write today with the intention of putting this worry of theft to rest.
A great idea never just happens. A great idea is a good idea actually executed, created, put to the test. Great ideas require a deep investment; both time and emotion. The myth is that great ideas are worth hanging on to.
They’re not.
If the market sees a great idea become a successful idea, then the market will naturally spit out artists that will attempt to mimic your great idea. Twitter became a success, and then dozens of other apps that run just like Twitter were developed.
Do you believe the founders of Twitter are still there running it? Think again.
They are off creating something else while the market is wasting its time and energy on replicating (stealing the idea) of a successful business to earn small profits off the laggards.
If you have a good idea, implement it and turn it into a great one without the worry of it being stolen because if it’s a great idea, it will.
And that goes to your advantage because you’re off developing the next great idea while everyone is trying to steal your first idea.
Having your idea stolen just means that you’re in the lead.
Stay Positive & Keep Creating
Garth E. Beyer
Photo credit
