Content isn’t king, usefulness is.
You can tell an amazing childhood story, and it might be great content, but it might not be useful.
Analyzing all the reasons iscream is better on a cone than in a bowl might be interesting, but it’s not useful.
You may think social media is the most important part of your business, but the truth of it lies in how you use it in a way that is useful for others, that solves their problems.
After all, that’s why anyone puts anything in a search bar: to find an answer to a problem.
Showcasing usefulness is where a lot of businesses, bloggers and PR pros miss out on their opportunity to connect with a new customer or client.
The web is definitely not short of storytellers, but is short of teachers, and even shorter of teachers who put their readers, their clients, their customers, their students first.
Is what you’re doing, creating, writing useful to others? Or is it just fluff, buzz and other stuff?
Something to ask before you create something or hit “publish”: what’s in it for them?
Stay Positive & Rank High In Search By Usefulness, Not Content
Photo credit
