Idea

Good Enough Or Perfection Fallout

Garth Beyer

If you haven’t heard of the term “satisficing,” then it’s time to listen closely. It’s much like “good enough” if you define that as “Good. Now, enough.”

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There are two sides to satisficing.The first is on you, the content creator. Perfection with your product or service might be able to be accomplished from time-to-time, but not consistently and it’s not what your clients or customers want. Understanding your audience is the second side of satisficing.

Herbert Simon who coined the term “satisficing” maintained that “individuals do not seek to maximise their benefit from a particular course of action (since they cannot assimilate and digest all the information that would be needed to do such a thing). Not only can they not get access to all the information required, but even if they could, their minds would be unable to process it properly.”

In laymen’s terms, even if people notice perfection, they have difficulty interacting with it. Most of the time though, they don’t notice perfection. This leads to a series of questions you need to ask yourself.

  • Why spend time on creating perfection?
  • What does my audience expect?
  • What is the most my audience can or is willing to process?
  • Can I create more by satisficing than I can creating perfection? (obv.)

Two extra bits about this:

1. Having an idea (not a goal!) of what perfection is at the beginning of a project puts you in a great position to start working. Beware, you will end up hairless trying to follow all the way through with that idea. (Either it will take so long to reach that you bald or you pull all of your hair out trying to make it perfect.)

2. Acknowledge the Juggler’s Perfection. The businesses and freelancers who make the most are those who create something that’s imperfect, perfectly.

 

Stay Positive & Don’t Fall Out Of The Running By Trying For Perfection

Garth E. Beyer

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The Selling To Caring Gap

Garth Beyer

pencilcake

Bernadette Jiwa, who I admire dearly, wrote yesterday that most people ask, “How do I sell my idea?” when what they need to ask is, “How am I going to help people to care about this?” I don’t necessarily disagree with her, but I think what matters is the space between the two questions.

Let’s throw out some thoughts about the first question: how do I sell my idea?

It’s an honest question. After all, that is exactly what many want to do. But, if that is the question you’re asking, perhaps you have a poor idea because a good idea is never sold, it’s shared. Sharing something doesn’t mean there’s no cost to it, but it does connote gratuity, sincerity and fairness – three traits that most never receive when being sold something.

A quick thought on the second question: how am I going to help people to care about this?

The more meaningful question is “do I care about this?” Jiwa’s question is important because it centers on you: how you deliver, how you act, how you tell the story of your product. What’s necessary, though, is first understanding what it is you’re trying to share with people.

You can deliver your product inside a cake with a story about you making this cake especially for the customer, but if all that is in the cake is a pencil – all that you’ve done falls short. The gap between selling an idea or product and getting people to care about that idea or product lies in understanding the idea or product itself.

If you understand that you’re selling a pencil, it makes how you get people to care about it easier.

 

Stay Positive & What’s In It For Them?

Garth E. Beyer

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The Pen And Journal

Garth Beyer

Always, always carry a pen and journal with you.

Then you will never have the one that got away experience.

The idea, the girl, the license plate number, whatever it may be.

If you are a writer, you may understand more so, heck, you may even be wondering why the hell I was walking around without a pen and journal in the first place. The journal and the pen are vehicles, they are your confidence, they are everything necessary to making honest and accountable progression in your life.

 

Stay Positive & You Never Know When You Will Need Them … But I Guarantee There Will Be A Time That You Do

Garth E. Beyer

Paid To Think

Garth Beyer

You know why it’s good to get paid for your thoughts, ideas and actions? Because you have a million a day. Even if you get paid 1 cent per thought, you would still make more than if you got paid $500 an hour for an 8 hour work day.

No wonder why bloggers, writers, artists and creative minds make so much.

Food for thought.

 

Stay Positive & More Thoughts, More Money, More Food (For Thought)

Garth E. Beyer