Impressions

How You Measure Client Success

Garth Beyer

Showcasing engagement on Twitter is nice. Reaching 150,000 people with one Facebook post is amazing. Highlighting a Pinterest board that a lot of people are following must mean you’re doing something right… right?

There is meaning in measuring what people are doing for or on behalf of your client. It gives you talking points, it proves you’re stirring the pot for them and getting people to interact with the brand.

I think we can do more. We can go beyond what customers, tribes, fanatics are doing for our client and notice, share, and appreciate what our client is doing for them.

The best way you can measure client success on (and off) social is by recognizing and shining the spotlight on what the brand has done for them. Sometimes this is represented by a gracious tweet or a shoutout on Facebook, but gets lost in all the examples of what the buyer is doing for the brand.

Metrics like click-through rates and subscriber numbers matter, but no one starts a business for the sake of getting engagement on a social platform, they start a business to make a real life impact on someone. Don’t you think we would want to show that’s being done on social?

 

Stay Positive & Let’s Start Measuring Results, Not Impressions

Why Do Your Best At Everything (Even What Doesn’t Matter Much)

Why Do Your Best At Everything (Even What Doesn’t Matter Much)

Garth Beyer

Do Your Best Work, Leave An Impression

An ol’ professor of mine asked the class to raise their hands if they truly believed the grades on small assignments mattered. Some students kept their hands down signifying only the large assignments mattered. The professor responded with one of my favorite sayings.

Everything matters.

He went on to say the grade itself matters, sure, but more importantly it’s the impression that matters. “Everything, no matter how little or big, leaves an impression,” he said.

His words resonate with me still to this day.

Every action we take (and don’t take) leaves an impression. The 20 poor ideas you pitch during the brain storm session, they may have been rated poorly, but your impression of pitching 20 ideas matters. It shows you’re committed, willing to risk ideas while others play it safe, and able to use your imagination.

Inaction (which I have to point out is still an action) also leaves the impression.

Earlier today I was at an event to listen to Mariah Haberman speak. I noticed a handful of guests standing around waiting for the event to start. No conversing with other attendees. No networking using the twitter hashtag for the event. No engagement at all. You can imagine the impression they left.

I, and I’m sure my ol’ professor (and you now?), can’t stress enough how much everything we do matters.

Forget the “grades.” Focus on the impressions.

 

Stay Positive & Start Asking Yourself “What Impression Am I Leaving?”

[Lucky for you SMBmadison recorded the presentation. You can listen to Mariah here.]

Photo credit

Visitors, Clicks, Subscriptions

Garth Beyer

Visitors, clicks, subscriptions, pinbacks, emails, tweets, retweets, follows, facebook impressions, favorites, stars, ratings, statistics, forwards, reblogs, and bookmarks are all great. All fantastic. All give the ego a boost, maybe your moral too.

But do they matter?

If you create out of the necessity for subscriptions, if you create solely because you have people reblogging your creations, if you create to see your stats rise, you’re working, not creating.

If you can take out all stats, trackers, measures, feedback, impressions, reach, views, and audience and still create – that’s what defines an artist. A creator for the sake of creation, a creator that will follow through no matter what, with no guarantee of it working, and no expectation of it meaning anything to anyone but you, the artist.

 

Stay Positive & Artistry Is Always A Lonesome Process At Its Core

Garth E. Beyer