Innovate

Avant-Garde

Garth Beyer

It’s been said that everything popular was once ridiculed and the thinkers behind it demoralized. The reason “it” became popular was definitely not the work of those who gave up, who let themselves be emotionally influenced, who backed off in the face of criticism.

Nor was it brought forth by those who were indifferent. Take, for example, the move to legalize gay marriage. Those who could care less whether it’s legalized or not have little to no influence over it being legalized. (counterarguments anticipated)

It’s the avant-garde who break through the glass, the threshold, the wall, the oppression, the fear, the criticism; all the obstacles that go along with something incredible.

“Those who belong to the avant-garde are committed to the future and thus by necessity, are also isolated; but their conviction that they are ahead of their time enables them to endure.” – Elisabeth Noelle-Neumann

More or less this is a salute to the avant-garde, as well as an expression of hope that you will become/remain one of them.

 

Stay Positive & There Is No Popular Without Avant-Garde

Garth E. Beyer

The Five Stages Within The Diffusion Process

Garth Beyer

The Diffusion of Innovations, also called the Diffusion Theory, is a theory that strives on the interpretation of how people either adopt or reject new ideas, technology, products, or change in general.

There are five stages within the diffusion process:

  1. Awareness Stage: An individual becomes aware of the existence of an idea but lacks knowledge of what it does, or the benefits of it.
  2. Interest Stage: An individual has a desire to obtain more information on the idea: what is it, what does it do, how will it affect our culture, what are the possibilities of using it?
  3. Evaluation Stage: An individual mentally questions the selfishness that the idea can be used; how will it benefit me? The individual also begins to demonstrate interpersonal communication by requesting feedback on the idea from others.
  4. Trial Stage: If it benefits the individual, then the idea will be tried. It will be a personal experiment, a small sample to be tested in a way that concludes how the individual can benefit most from it.
  5. Adoption Stage: The individual begins to scale the idea and use it consistently. This adoption stage is largely based on continuous satisfaction of the idea.

A similar five stage process in the mental acceptance of an idea is Knowledge, Persuasion, Decision, Implementation, Confirmation encompassing similar definitions to those I have presented.