Interruption

Giving Is The New Advertising

Garth Beyer

Here’s advertising I think we can all get behind: advertising that gives viewers what they want.

PostIt follows you around so banner ads become a list of things you want to remember.

Businesses like McDonalds are now buying the ad space of Pandora to give you 30 minutes of no-ad listening.

Even podcast advertising is seeing the benefit of giving. It’s a podcast norm that hosts advertise products and services they use and care about – no pre-recorded voiceover here.

I did lead you astray with the title. Giving isn’t necessarily new advertising as it has always been the best kind of advertising, we’re just slowly catching on.

 

Stay Positive & No One Cares About Being Interrupted If They Get A Gift For It

Interruption Status

Garth Beyer

Are you high status enough that you can interrupt someone’s presentation?

Naturally, that’s the role of a high status person, is it not? To butt in when something needs to be flushed out?

Have you stopped to think of the many ways they got to the status of being able to interrupt a meeting, a presentation, a conversation and everyone is okay with it?

We live a lot of days looking up to people and not realizing how many times they’ve failed, said the wrong thing at the wrong time, and made fools of themselves in front of others before they got the status they have now, the one you admire, the one you wish upon yourself.

 

Stay Positive & Speak Up