“Instead of caring about everyone and taking what you can get, embrace a subset, find the weird, and love them more than anyone else ever could.” – Seth Godin
Great business owners
… are determined to get it right even if it calls on them to change their worldview or do what they previously said they wouldn’t. No matter what the cost is, they will do it right.
… are in complete awe and fascination for the remarkable impact little things done just right can have on people. It’s not just noticing the little things, it’s being the source of them.
… are in cahoots with the requirement that to reach a higher level of achievement, they must focus their attention on systematizing the plethora of (what many see as) insignificant, banal, grunt work that makes up every business.
… are working more than they should for the monetary return they are receiving on their investment. But the intrinsic value they receive from working with passion is priceless.
… are providing the people who they work with and who work for them an idea that is truly worth working for. They tell a story worth believing in.
… are always imagining, dreaming, visualizing; are always in wonder.
… are absorbed by the people, and not the work. You will only ever love the game if you love the players.
… are seeing their business as a product and treating it accordingly. Yes, that means treating it as a system, defining all its pieces, and writing out a strategy, people, marketing, etc., plan.
… are treating all customers in a way that makes them feel right, even if they are not.
… are working to be the best they can be, to learning what they don’t know, to acting more human than their competitors.
… are aware of Lippmann’s and so many others similar conclusions that reality only exists in someone’s perceptions, attitudes, beliefs and conclusions. It is not subjective or definable to the mass. To understand a customer you must understand the images in their head.
“The problem with most failing businesses is not that their owners don’t know enough about finance, marketing, management, and operations, but that they spend their time and energy defending what they think they know.” – Michael Gerber
Stay Positive & All You Do Is A Reflection Of Who You Are
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