If you’re just starting your business and selling something that’s difficult to acquire elsewhere, you’re appealing to a certain type of person.
Bill Gates won’t be interested. Nor will the farmer who has used the same mixer for his feed for years. I doubt the company that has a daily “business” meeting will want to invest either. They may discuss it at a meeting, but it’ll just be a way to spend time avoiding their real work, sadly.
Being remarkable comes with its setbacks. Those who are detail-intensive might not buy into what you offer. Nor will those who spend their time trying to avoid failure. They’re too busy planning, too busy avoiding doing what they’re not used to doing.
However, Robert Herjavec might be interested in what you have to offer. That avid blogger who is scanning for something new to write about, she’ll try what you provide. Other innovators definitely will give you a shot. After all, they often see people like you as an opportunity to learn from.
You want the type of person who scans Pinterest for a recipe to try that day, not later. You want the lady at the dinner table who, when she doesn’t know what animal’s poop is used to make coffee, googles it right away. (This actually happened to me the other night.)
To be clear, you’re not marketing to the impulse buyer who grabs the reindeer antlers at the checkout line. You want the person who cares, who notices trends, who will try what you have to offer because it’s difficult to acquire elsewhere.
I write all of this so you can answer the following question honestly.
Are you marketing to the right person?
Stay Positive & A Special Business Markets Special People
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