Getting The Quote

A lot of journalists will say that nothing feels better than getting the quote you need within the first few sentences of talking to someone.

You can tell if they are a professional journalist if they continue to say that despite having a quote within the first two minutes, that they continued to talk with their interviewee.

I say that nothing feels better than getting seven exemplary quotes you don’t know what to do with and a handful of tips on life than stopping when you get your quote.

Journalism isn’t only about words on paper, it’s about the connections and relationships you have to people. It’s about growing as a person and making your career and life a learning experience.

Journalism’s Inverted Pyramid Changes When Applied To PR

The inverted pyramid is the heart and soul of a journalist. It’s their foundation. It’s the first thing they learn, memorize, and try to fill accordingly with every news story.

It entails putting the most important information first and the mundane details last. After all, the majority of people won’t read the whole article no matter which way you write it, so it’s best to get the important and interesting information to them first.

But then you have PR Specialists writing stories and these stories just can’t incorporate the inverted pyramid style of writing. These stories use the inverted time glass style.

Best explained by Bruce Desilva in Telling True Stories, “The very best endings often do something else: They offer a twist that readers don’t see coming but that nevertheless strikes them as exactly right.”

A journalist can write a news story perfectly well, but when you let a PR professional take up the task, they can write it in such a way that combines both the narrative style and the news story style.

As a result, you have a reader craving more than a journalist could make them crave. Of course, they will hate you for putting such a twist, but deep down, love it so much they will read your next release.

You Really Don’t Want To Do What You Love

I’m getting a couple of articles published on Under30CEO. Meanwhile I am beginning to write for the Clarion (school newspaper). Also, I attended the PRSSA kick off event tonight and will be going to the Madison chapter of Society of Professional Journalists next week. This is the life of a person going into PR. I want to schedule the meetings with those who lead these organizations and others, I want to be a critical part to the clubs and organizations progress, and I want to connect with everyone I can so that I can learn everything they know.

Secretly though, I don’t want to. I was nervous about submitting the articles to Under30CEO, it took me over a week to convince myself to email the chief-in-editor for the Clarion about a position, I thought I missed the PRSSA event and simply shrugged with a tad of self-dissapointment, and I’m still telling myself that I’m going to the SPJ meeting to connect with people; I don’t need to be connected with someone before I go. To be straightforward, part of me didn’t want to do any of the things that I love doing!

We all want to do what we love, our passion, what makes us most happy to be doing. Yet, even those things make us put on our brakes, question our reasoning, evaluate the risk, let nervousness prevent us from action, and remain passive while the lizard brain takes control. Doing what you love is hard work and though you may want to do it, you will always also not want to do it.

My motto is that you’ll never get anywhere if you don’t do at least one thing a day that you don’t want to do.

Remember, you may not love what you do – and that’s okay, it’s not the point – the point is to love having done what you did more than anything in the world. Eventually, you’ll grow to love doing the things you both do and don’t want to do. It’s about creating habit. Keep doing what you don’t want to do and you’ll end up loving every minute of it.

 

Stay Positive & Commit To Never Skip A Day

Garth E. Beyer

Personally, at the end of the day I will be happy no matter what as long as I did something I didn’t want to do because I know I’ll have made progress whether it appears right away or not.

“All The President’s Men”: A Journalist’s Review

The question was brought up whether anyone in class had any previous knowledge about the Watergate scandal. I’ve heard about it, in middle school we glided over it in history class, it gets referenced from time to time, but I couldn’t give you an actual summary about it.

I thought I would gain further background knowledge on the subject by watching the film “All the President’s Men” (1976), but, being blunt, I was disappointed. I thought that watching this movie would lead to a better understanding of what actually happened with the Watergate scandal, thus instilling me with an emotional reaction that I could use next time the scandal was referenced or brought up in conversation. In turn, and in playing increasingly close attention to the movie, I learned more about journalism than I did about the actual scandal.

To ease into what I learned, take for instance the immediacy that the reporters Carl Bernstein and Bob Woodward took in writing notes as soon as a conversation with someone ended. In fact, and if they could, they did their best to pull out notebooks during a conversation. While it’s not unexpected, I do recall reading a passage in our text “Telling True Stories” which hinted at being careful as to when you pull the notebook out and how you want to make the person you are interviewing think that it is not even there. As a side note of my journalism geekyness, I mimicked the reporter’s immediacy to writing the story after getting their notes, in writing this paper.

On a similar note (pun intended), there were a few interesting tactics which I noticed that Bernstein and Woodward used to acquire information. After all, there is no note taking if there is no information to write down. The first technique was quite obviously; get the person to like you. In one scene Bernstein had complimented and connected with a girl who in turn gave him some leads to follow. A second strategy was patience. During one phone conversation Woodward simply remained silent while the person on the other end would continuously add on to her story after a few moments of hearing no response from Woodward. She had felt obligated to continue talking. The last tactic I noticed was the infamous guilt trip. In a couple of scenes you found Woodward saying something similar to “we don’t want you to do something that makes you feel uncomfortable.” As a result, the person does what she was asked.

While on the subject of communication, there was a scene in which Woodward was speaking to someone who only knew Spanish. I feel there is an even greater need to know multiple languages in journalism. While there are plenty more translators, it’s a common understanding that people are more friendly and open to you when you attempt to speak to them in their language, when they feel that you are part of their culture and not an outsider.

Something that I feel that the majority of people underestimate about those in journalism is the level of critical thinking, philosophy, and reason in communication that the vocation requires. Woodward and Bernstein took an entirely different execution of good cop, bad cop in their interrogations. They had played off of each other to get the information they required to get answers or confirmations. As you likely noticed, there is an incredible amount of guess-work in reporting, but guesswork is perfectly fine when you can get confirmations. In order to get those confirmations, what do you have to do? Yes, you have to be persistent, but you must have an in-depth knowledge of how a person’s brain works.

All in all, the movie “All the President’s Men” clearly had the intention to divulge the lifestyle of a Journalist at the time, much more than communicating information of the Watergate scandal. The movie felt nothing like a documentary. To top this response off, here are a couple of my favorite lines.

“If you got’m by their balls, their hearts and minds will follow.”

“How do you keep going with something you don’t believe in?

You just have to start over again.”