You tell me.
Kurt Vonnegut says,
1. Find a subject you care about.
2. Do not ramble, though.
3. Keep it simple.
4. Have the guts to cut.
5. Sound like yourself.
6. Say what you mean to say.
7. Pity the readers.
8. Stay Positive & I Think It Works Backward Too
Garth E. Beyer