Landing Pad

Your Media Control

Your Media Control

Garth Beyer

Media Control

You have media control. You know that, right?

I touched on it when I wrote you’re a marketer now.

Being a marketer and having media control. They go hand-in-hand.

You might consider your landing pad as the media you control. Or perhaps it’s your email signature.

If you’re letting someone else dictate your control, you’re holding yourself back from progress. If the small efforts you make on Twitter aren’t moving you forward, then control some other media where your tribe resonates more.

If the three minutes you spend on LinkedIn isn’t getting you closer to an end goal, put the three minutes elsewhere (perhaps just brainstorming a better place to spend them).

Is shooting off the 140-character-half-thought worth it? Do you have control of the TV or does TV control you? Where are you spending your time?

Sometimes media platforms do work against you, so it goes with any endeavor in work; where there is forward movement, there will always be friction. But most friction is self-inflicted. Media control is the exception of the don’t put your eggs in one basket adage. When you do, you increase the friction, you move forward slower, and you get burnt out.

 

Stay Positive & Build A Home Base Instead Of 100 Huts

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Creating Chief Content For Your Landing Pad

Garth Beyer

Your blog is your landing pad. All properties and social media outlets change without your control, but not your blog.

Recently I’ve blogged about independent PR blogs and how to face Goliath, the mass content producing sites like Pursuitist. I was privileged recently to sit in on a talk by Christopher Parr, founder of Pursuitist. I heard the story of how he made Pursuitist what it is now, a success.

Worth noting, not once did he say he couldn’t have done it without the help of all his contributing writers (group blog model). Perhaps he may think it, but I would still respond with disagreement. He could have done it by himself too. Why do I believe that?

Below you will find a list of ways he swears by to create blogging success. Bare with me 10 seconds before you scroll down to read them. As you do read them, ask yourself if you could do the action by yourself. Matters of speed and time aside, it is purely a matter of what you think you can and can’t do. You can take on the content machines. You can.

 

 

 

 

Chief Content Officer Takeaways:

  • Engage your community with questions.
  • Share amazing photos.
  • Create content that can be easily consumed on mobile devices.
  • Keep it “human.” Don’t be a bland corporation.
  • The best posts or videos come from the frequently asked questions people have.
  • Interviews make great content.
  • Share original, behind-the-scenes photos of you and your team.
  • Create interesting, brief product and service demos with videos.
  • Testimonials are great, especially if you can highlight the hero, your customer, and not your product.
  • Point out the great people in your community with videos and interviews.
  • Deliver instruction and teach someone how to do something. Create a “how to” series.
  • Keep publishing, keep creating great content. Don’t give up.

 

What do you think? Think you’re up for it. I do.

And again. You don’t need to neglect the benefits of them, by all means participate, but also withhold your own landing pad.

 

Stay Positive & Imagine David And Goliath As Friends