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In The Box Podcast

Episode 26: Victim, Attention, “It Just Feels Right,” Social Media And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we talked about labeling people, if social media is important for every business to have, one quote Michael loves, best method for maintaining focus, and whether you can communicate to someone who what you’re selling will feel right to them.

Enjoy.

Episode 26: Victim, Attention, “It Just Feels Right,” Social Media And More

Social media – How important is social media to a business?

Quote – What is one quote you love and why?

Victim – Does calling a “victim” a “victim” actually negatively impact the individual on the receiving end of the unwanted act?

Attention – Name the best method you have found to maintain your attention span and not succumb to all the potential distractions around you?

Bonus – How do you communicate that something feels right?

 

Stay Positive & You’re Awesome For Listening (That’s My Label To You)

Telling Your Story

Garth Beyer

It pays to work on your story, to figure it out before you launch or reach out to publications, but what entrepreneurs often forget is they don’t have as much control over their story as they think they do.

You can tell your story to every guest that walks in, but when they walk out, all that matters is the story they tell others, which may not be the one you told them.

The best stories are about businesses who listen and do, not those who profess their story before they ask you for your order or tell you their story as they’re checking out your items.

Listen and do. Let your guests tell the story.

 

Stay Positive & Talk With The Interest Of Listening More

Stories That Leave You With Goosebumps

Garth Beyer

As it goes nowadays, don’t ask where I saw what I’m going to tell you I saw because I don’t remember. All I remember is that I watched a video wherein there was a large glass phone booth placed in the city (likely NYC) and it had a cord running from it to a headset that was on a pedestal about 15 feet away.

There was a backdrop behind the pedestal and instructions that someone was supposed to enter the phone booth and speak into the phone and another person was supposed to listen 15 feet away. The point was to tell the other person how you really feel about them or thank them for something. What I heard people say to each other was touching and gave me goose bumps.

The group Improv Everywhere did something similar to this by placing a megaphone on a lectern that had a sign on it “SAY SOMETHING NICE.”

Then there is StoryCorps which combines the two, adds even more emotion to it by having the people right next to each other, and takes out the visual element of it. One particular story I listened to gave me even more goosebumps than when I watched the phone booth video.

The story of a kid, Brian Lindsay, who was struck by a van while riding his bike talked years later with the paramedic, Rowan Allen who was there at the scene.

The story was real, you can hear the voice, you can hear them say what was on their minds. Most stories that you read, they don’t tell you what they were thinking and if they do the emotion behind it is very narrow. With audio, it is more emotionally evocative and powerful because hearing the voices makes the story personal, human, and allows you to feel all the emotions – you can hear the laughter, you can hear the sarcasm, you can hear the passion in what they say.

Now think of reading a story or reading a text – you can’t register more than one emotion. “Is this person being sarcastic?” “Are they serious?” It leaves so much of the emotion to interpretation and if there’s one thing that’s difficult to put into words, it’s how people feel.

The main point on that is this: if you read a story wherein a person writes “I can’t put into words how I feel.” Then it’s a contradiction because they just did. But if you hear a story wherein a person says “I can’t put into words how I feel.” They really can’t, you get the emotion from it, you get the sincerity.

There’s a reason why it’s suggested that you write like you would speak. So people can hear you.