1,000 people may walk into your store today, may pick up your book, may scroll through your Tumblr. Do they all matter? Was your marketing strategy to reach the mass, to get eyeballs?
Who you’re already reaching and in what ways you’re moving them is necessary to know when evaluating your target market and marketing method for business success.
I can’t stand looking at my page view count on GarthBox for one big reason. How many doesn’t matter nearly as much as who does. The person who comments on a post or shares it on their FB to start a discussion is worth more than any number of eyeballs to me.
If given the choice to have 200,000 followers or 2,000, I’ll choose the latter because the 2,000 – I’m sure – are remarkable, personal, and are more “friends” than “strangers.” Whereas, the 200,000 followers would feel disconnected. I would struggle to connect with them all.
Marketing is about finding the people who want to listen, who want to interact, and ignoring the mass who may read, but inevitably keep scrolling past your tweet.
When action, response, engagement matters, the who stands out.
Stay Positive & You Might Have Traffic, But Is Anyone Parking?
Photo credit
