Pumpkin patches and apple orchards do a wonderful job of adding talkability factors into their design. They have the picture of a farming couple that you can put your head into and take a photo or the turkey that’s begging you to stand behind and show your face where its face should be. They add simply interactive designs that a majority use to share and talk about their experience.
I went on a three and a half hour private tour of the MillerCoors facility in Milwaukee today with a friend. I was too busy listening to the guide and chatting about how to brew beer to take dozens of photos, but there was a moment that was irresistible. As seen above, we’re on the roof of a 12+ story building and it’s clear they’ve designed this rooftop experience as a talking point. You have the shipping carriers, miller park, the brewing facility and the giant Miller sign all in one photo. MillerCoors figured out a way they could add talkability into their design.
I’ve been guilty of trying to make an entire experience worth talking about instead of focusing on a few little points that tell the larger story, that are easily talked about, and that people can’t help but share.
Consider how you can design talkability points into the experience you’re providing people.
Stay Positive & Better To Guide The Points Than Have Others Decide What’s Worth Sharing
because in most instances, they’ll choose not to share.
