Never Settle

Digging Through Layers

Garth Beyer

Dig To The Remarkable

I’ve never heard of anyone finding gold right on the surface. Never heard of treasure, just sitting there on an island. Never heard a success story come easily. To get anything of value, there’s work, time, effort, sweat and an absolute resiliency involved.

Successful people don’t settle, they dig.

To get to an inspiring thought, a creative idea, a brilliant strategy one has to dig through the layers of fear, worry, anxiety, nervousness, resentment, and I’m sure a few other negative thought-layers I’m missing here.

Half the battle of coming up with a great PR plan or something as simple as a blog post is digging through the dirt until you find something pure enough, remarkable enough, worth sharing, doing, writing, etc,.

If we recognize that in any important decision there are mental and emotional layers we have to dig through, we can track where we are at in the process and obtain a confidence boost by knowing we’ve done the hard work of digging through our insecurities.

Another thing I’ve never heard of is our mind being empty of value once we work through the top layers of fear, doubt, and uncertainty. Nope. There’s something remarkable down there every time.

 

Stay Positive & Uncover The Remarkable

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Why Where You Start Matters

Garth Beyer

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As much as I would love to say that just starting is all that matters, it’s not.

Where you start matters a lot.

Where you first gain experience solidifies your future path of experience and work.

If you began working at an ad agency and your campaign focused on advertising McDonald’s to five year-olds, it will be a lot easier to then work for Arby’s and Dairy Queen targeting a similar age group.

If you passionately support this advertising campaign, wonderful. But, if you’re like me and don’t quite approve of five year-olds eating that type of food, it’s more difficult to get an advertising job targeting the elderly for the fitness industry afterward. They are complete opposites!

Your first client will be your first real branding experience. Ad agencies looking for someone to target the elderly for the fitness industry (what you really want to do) is going to have a difficult time being convinced that you can use similar strategies on getting five year-olds to nag their parents to buy McDonald’s on the elderly and the fitness industry.

Figuring out where you want to start requires two things from you:

  1. You need to self-reflect until you’re certain you know what you want to do. No, it’s not seriously difficult to alter your path once you start, but it’s much easier to start down the right one to begin with. Backtracking only helps those who have lost something, not those who want to discover something new.
  2. Never settle with where you start. It’s easy to take what you can get when you’re first starting out, but I urge you to keep going after the position you want.

This isn’t just for those looking to go into advertising, it applies to anyone that wants to start something.

 

Stay Positive & Now, Seriously, Go Start Something

Garth E. Beyer

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Not Settling But Keeping Where You Are At

Garth Beyer

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I’m a strong advocate for never settling, for accepting what you get whether you think you deserve it or not, and always striving for more.

However, there have been moments a dear friend reminds me not to settle with something. What is hard to convince him is that I’m not settling, I’m merely making the most of what I have at the moment.

I think to my Uncle who I continuously learn from. He once told me that although he is married and madly in love, he knows that there may be someone better out there for him. For one with a “do not settle” mindset, it’s hard to understand why he would stay with my aunt, but I get it, he is making the most of what he has now.*

When you make the most of what you have, it’s not settling.

Often times, making the most of what you have now is what leads to greater things in the future.

 

Stay Positive & Love Like There Are No Other Options And Your Options Will Multiply

Garth E. Beyer

*There are also points in life where you will have the chance to reach for something better, but you won’t take it. There is a type of satisfaction when settling that involves a sense of comfortability and there is a sense of satisfaction when settling that involves pure happiness. My uncle has the latter.

You Can Land, But Never Settle

Garth Beyer

If the chair is uncomfortable, find a new one.

If the book is uninteresting, quit reading it and toss it away.

If you don’t like what you ordered, get something else.

Settling is a habit that we get ourselves into. Settling does not occur sparingly – it’s not just about relationships, or classes, or traveling, or other worthwhile situations. We only find ourselves settling in the high risk situations because we settle for all the little things each day instead of changing them, redirecting, restarting, giving something new a try, or simply walking away.

When we land somewhere new, it’s sometimes a combination of anxiousness and excitement. When we settle somewhere, well, being drastic, we’re giving up.

 

Stay Positive & Never Give Up, Never, Never Give Up (HT to Chuck for teaching me this)

Garth E. Beyer