New Business

IN THE BOX PODCAST

Episode 47: Scarcity Marketing, Media Relations, Ducks In A Row, And More (Podcast)

Garth Beyer

On this episode of In The Box Podcast we discussed how to use the media when you’re starting a business, what constitutes a selfie and how it’s terrible, why scarcity marketing still works, how to deal with the Monday blues, and if our ducks will ever be in a row (what do you think?).

Episode 47: Scarcity Marketing, Media Relations, Ducks In A Row, And More

Media – One tip on how to effectively use the media if you are starting a business?

Selfie – The selfie: Good? or bad?

Scarcity – Why do you think scarcity tactics still work when we sell? Don’t you think people have gotten over that?

Ducks – Will our ducks ever be in a row?

Bonus – One way to deal with a bad case of the Mondays?

 

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Where The Magic Really Is

Garth Beyer

You don’t need thousands of investors, subscribers or participants to launch, to be on the path toward success.

Skillshare, one of the largest educational online platforms started their first class with only 6 participants. Look where they are now: millions of people enrolling in classes, signing up to teach, developing hundreds of creative projects – oh, and they’re making a ton of money from subscriptions.

Many would argue a lot of magic happened in the middle of their story, between their first class and where they are now. They obviously refined a lot, trashed bad features and focused on developing a minimum viable product. While there may have been passion, I don’ believe there was much magic during their progressional phases.

The real magic happened when they decided to keep providing classes and improving the system after their first class of 6 students.

Think if you were in their position: only six students in your first class you worked hours and hours on? Would you press on? Or would you be disappointed with the number who showed up? Obviously it’s not a good idea if so few people sign up at the start, right?

Poor turnout is often a passion killer, but you don’t have to let it be. Remind yourself that those 6 participants have 10 friends, and there’s an insane amount of magic there.

 

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In The Box Podcast

Episode 2: The Daily Me, Workplace Hierarchy, Streaking And More – Podcast

Garth Beyer

On this episode of In The Box podcast, we talked about the narrowing of journalism, customer acquisition for startups, a bit about ice hockey, restaurants in Madison, the computerization of the workforce, and the importance of feedback in the chain of command in a company.

Episode 2: The Daily Me, Workforce Hierarchy, Streaking

Ice Hockey – “Good isn’t good enough when better is expected.” What do you think of this?

Restaurants – Favorite restaurant in Madison in terms of bang for your buck?

Startups – What’s the first best move a new business can take to get more customers?

Journalism – How do you feel about the narrowing of information? Is only seeing what you like bad for society?

Computerization of the workforce – Are we overlooking the leverage imbalance created by the computerization of the workforce?

Workplace Hierarchy – How important is chain of command in a company?

 

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How To Get Clients, Customers, And New Consumers

Garth Beyer

New Client Call

What’s the first question I get asked when I tell people I freelance as a PR strategist?

“How do you get your clients?”

Outreach, new customers, more clients is so important to any businesses. It doesn’t matter if you’re selling tennis ball recycling pods or leading an architectural organization or selling cupcakes, you need an income from your actions. Where’s that money come from? People. And where do those people come from? That’s the question I’m answering.

I started out doing freelance work for friends and family. If you can’t sell to your friends then you’re either selling something that’s not remarkable or you’re selling something that you’re not passionate about. Start here because it’s the perfect indicator of whether you should continue your endeavor or not.

No one wants to do work they don’t want to do. You want to do work that isn’t really work, and for that you’ve got to be doing something you’re passionate about. I decided to only work with businesses that I am passionate about. I’ll consult with any business, but the actual product, the creation end of my work, I focus on people and businesses I believe in. Being picky works in your favor (and your clients!).

From there I meet new people, check out new businesses and get involved as much as I can with the community. I go to events that the information at flies over my head. Yesterday I was at an event talking about Microsoft360 and using cloud data. The only thing I understood from the 30 minute session was that Microsoft acquired Skype, but while I was there I met a couple of folk who I could see myself working with.

Once you have a comfortable number of clients, customers and new consumers, now it’s on you to over promise and over deliver. The best way to get more clients is to treat the ones you have now. The best way to lose clients is to be off working to find new ones.

That’s it. Easy to understand. Difficult to execute. So the work of remarkable goes.

 

Stay Positive & Anything Different Work For You?

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