Literally, the outside of it.
You can think outside of the box, but what you think of is often take back and put inside your box. We only ever venture out of our box to gain insight and ideas to bring back and experiment with. All the while, we neglect the outside of our box.
All companies are fighting to put the best tasting most oddball cereal inside their box, but what still matters the most is what is on the outside of the box.
Stay Positive & Don’t Forget To Decorate
Garth E. Beyer
Photo credit and a short read on how cereal transformed america
