In The Box Podcast

Episode 10: Verbal Commitment, Purpose, Moving On And More – Podcast

On this episode of In The Box Podcast, we talked about the mental battle of doing something new, how important verbal commitment is, why people settle, the purpose of life, holding on to your pass vs moving on, and more on self-worth. Enjoy

Episode 10: Verbal Commitment, Purpose, Moving On And More

New/Change – what is the biggest impediment to someone doing something new or changing?

Verbal commitment – How permanent or official should a verbal commitment be?

Settling – In one sentence, why do people settle?

Purpose – What is the purpose of life?

Moving on – What’s your take on moving on versus holding your past with you?

Self-worth – How can someone increase their self-worth or solidify it?

 

Stay Positive & Your Worth It

In The Box Podcast

Episode 9: Referees, Fear x2, Haters And More – Podcast

On this episode of In The Box Podcast, we both thought we were covering a topic so there’s two times the fear talk, as well as discussion around what inspires something to become a referee, why white people riot, how to deal with haters and why working from home is a poor decision. Enjoy.

Episode 9: Referees, Fear x2, Haters, Working From Home And More

Referees – What inspires someone to become a referee?

White people + riots – Why do white people riot after their sports teams lose?

Fear – If you could give someone one tip on how to not live from a place of fear, what would it be?

Fear x2 – What was the last thing you were afraid of? Did you overcome it? How? If you didn’t, why not?

Haters – How do you deal with haters?

Working From Home – Do you think people should be able to work from home?

 

Stay Positive & Craft Those Connections

In The Box Podcast

Episode 2: The Daily Me, Workplace Hierarchy, Streaking And More – Podcast

On this episode of In The Box podcast, we talked about the narrowing of journalism, customer acquisition for startups, a bit about ice hockey, restaurants in Madison, the computerization of the workforce, and the importance of feedback in the chain of command in a company.

Episode 2: The Daily Me, Workforce Hierarchy, Streaking

Ice Hockey – “Good isn’t good enough when better is expected.” What do you think of this?

Restaurants – Favorite restaurant in Madison in terms of bang for your buck?

Startups – What’s the first best move a new business can take to get more customers?

Journalism – How do you feel about the narrowing of information? Is only seeing what you like bad for society?

Computerization of the workforce – Are we overlooking the leverage imbalance created by the computerization of the workforce?

Workplace Hierarchy – How important is chain of command in a company?

 

Stay Positive & Think About Things Differently

In The Box Podcast

Episode 1: Creatives, Working Smart, The Power Of Nothing And More – Podcast

IN THE BOX PODCAST

We’re finally here! Michael and I have recorded a handful of episodes over the last month, and we’re ready to launch!

In The Box Podcast is where we take ideas to the edge of reality, we question motives, we search for answers under unturned rocks, and we think about things differently.

The way we roll with the podcast is we have 6 themes and one question for each, which Michael and I split between the two of us. You’ll learn in the second or third podcast that Michael and I don’t know too much about each other. We had a class together in college, which at the end of we would chat, usually resulting with a deep conversation and concluding with some form of enlightenment. Okay, maybe enlightenment is too strong of a word. Basically we have awesome conversations that we think you’ll enjoy. You can let us know if you do by rating our podcast in iTunes.

Episode 1: Creatives, Working Smart, And The Power Of Nothing

Gatekeepers – Gatekeepers in the industry, are they necessary?

Working Hard – What is the definition of hard work?

Comedy – Does comedy have to come from a place of pain?

Placebos – Placebos outside of medical field useful?

Craft Beer – Is Wisconsin still the beer state?

Social Media – Do businesses hide from the important work by focusing on social media?

 

Stay Positive & Listen On! Subscribe! Rate! Wooo!

Age Matters, But Should It?

Age Matters, But Should It?

Steve Jobs has more experience than me, but if I have read up on every single lesson he has learned from all his experience, then does he actually know more? or do we know the same amount? or do I still know less?

I’m toying with the concept of age and why it matters so much. I’ve had a number of experiences where I could do something, but my age got in the way.

While still in high school I applied for a newspaper job, a job people go through four years of college to do and number of internships to get, but I knew I could do it well enough or at least learn fast enough to do it as well as anyone else.

No surprise, I didn’t get the job. I was too young.

I wanted to run a seminar on finances, but was told not enough people would come because what 40-year-old is going to believe anything a 19-year-old has to say, regardless of the fact I’ve written more than 200 articles on money management, started selling at age 6, bought a Corvette at the age of 15, and graduated without any debt and studied everything all the financial gurus put out there.

Even with the experience, I was still too young.

Knowledge is power…so long as you’re at an age people will believe that

I’m constantly blogging about business, startups, and public relations concepts. I’m spitting out things I know to be true, part from experience, part from obsessively studying others’ success and failures and learning from other people.

If I’m not talking to someone about the marketing industry or a business idea either of us have, I have buds in my ear listening to others share their stories via podcasts, if not that, I’m lifting weights while thinking about trends or talking to my girlfriend about the next thing I’m going to chase. I’m a carrot guy, not a stick guy, and I’m still not as trusted as Steve Jobs, Seth Godin or Chris Brogan because, well, they’re older than me.

Knowledge, wisdom, insight are all very subjective matters. I’ve worked heavily the last year and a half to convince others I have all the above despite my (in the grand scheme of things) minimum amount of experience. Through that process I’ve lost connection with a lot of my readers. After an email from a blunt friend and conversation with my girlfriend (likely to be posted on my blog tomorrow), I’ve realized I stopped doing what I preach others to do: be personal.

Age matters, and fighting the perception others have is an uphill battle I’m exhausted fighting. Instead of sharing what I know, I will again be sharing how I came to know it. I’ll show how I’ve become a 22-year-old with a 30-year-old brain and why I find myself saying “I’m such an old man” more often than I like.

I invite you to stop by GarthBox more often. There will be more about my suffering, anxiety, nervousness, uncertainty, risk-taking, and lying to myself, and, of course, how I’ve overcome it all.

 

Stay Positive & Stick Around For The Ride

*In lieu of this sort-of announcement blog post, In The Box Podcast will be available on iTunes beginning of March. My cohost Michael Langlois and I chat about 6 themes, which you’ll know about in advance of each podcast so you can listen to just what you want to hear. I hope you find them all interesting and…personal.


					

Marketing Close To Pain

Remarkable Or Pain

When someone is in pain, they’ll do anything and everything for relief, and if you’re in the business of relief, the more you can charge.

Pain is a strong word, but then again, so is need, which is exactly what marketers place themselves in a position to fulfill.

It blows my mind how any podcaster can charge $1,100 a month for a podcast webinar series. It’s crazy how much some marketing conferences cost.

Likewise, it’s never exciting to hear the burger at the airport is $15 or the beer at a hotel bar is $9 a bottle. Yet, owners and businesspeople and marketers and podcasters alike can charge that much because they are in the proximity of pain.

The marketers who invest in the podcast webinar series are in desperate need to get to the top. The starving traveller, well, is starving.

Want to charge more for your product or service? Get closer to the pain, the need.

Or… or… go to the other end, the end of desire and passion and love. The end of connection and bragging and giving.

You have two options. Sell a mediocre burger for an outrageous amount because you’re close to the pain or sell a remarkable burger for a price that matches its value (sometimes even less because it’s a burger you want people to talk about, an experience you want them to partake in, and joy you want to share).

Fortunately for you the market for remarkable is wide-open, there are people there waiting to be blown away with an experience. The market for pain, however, is crowded. Good luck getting in there.

 

Stay Positive & Yes, Fulfill A Need, But Know Which Need You’re Fulfilling First

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