PR Stunt

Good, Great, And The Best PR Stunts

Garth Beyer

Good PR stunts are often the ones that leave people questioning whether it’s real or if it was planned by the PR department.

Great PR stunts actually have nothing to do with any strategy created by the PR team. Great PR stunts happen when you create the ability for people to share their story with others, when the product exceeds expectations, when nothing feels forced.

The Best PR stunt is when the PR is worked into the product or service and not reliant on the interaction after it’s purchased.

 

Stay Positive & The Bestest Is When You Have All Three

Abercrombie PR Stunt Idea

Garth Beyer

First thought of Abercrombie: Gag.

Certainly not because the models fail to be divinely sexy. They are. It’s the overpowering aroma, the WWII hazard gas that is ventilated to flow through the entire store and out to those just walking past it.

For a PR stunt, why not simultaneously offer free gas masks to buyers on the same day you hold a huge blow out sale.

The metaphorical, literal, and imaginative genius to this idea would be a PR stunt worth writing about.

Just a suggestion of mine. I’d be happy to write about it if it were to happen. (thegarthbox@gmail.com)