Everyday the PR world is filled with decisions, to take on this client or not, to place the ad here or there, to focus more on social media outlets or word of mouth – the decisions are endless.
It’s almost as if you’re the CEO, but what sets you, as a PR Specialist, apart from the CEO is that it is your job to not only make a decision, but to justify it.
It’s no wonder that taking a debate class is so highly suggested for those looking to go into PR. However, debate merely teaches you how to fend for your position, your opinion on a matter. You can debate which decision is better, but that’s not your job.
Your focus is to fend of those who do not support the action you took from the decision you made. Justification in PR is about the action already taken, not the decision to take action.
By the way, there is no guide to it. Sorry.
Practice makes perfect.
