You can push out sweepstakes for winners to win free X for a year. You can put out samples after samples, which, by the way, customers never call them samples, they call them free X. You can also give away a free X with each purchase.
You may make friends, customers, clients, by giving X away for free, but the ones you make won’t come back when X is no longer free.
Instead of giving free X’s to strangers, give X along with Y and Z to those you know will be back and those who have come back for X before.
Treasure the friends (customers, clients) you have now and more trustworthy ones will come knocking. And by trustworthy, I also mean those who benefit you as well, those who show up to pay, to give in return to what you offer, not to take free handouts.
Stay Positive & Are You Marketing To The Right Friends?
