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They Will Be Pleased, Regardless

Garth Beyer

Don't Appeal To The Mass

When you make an effort to reach the masses, to please the majority, to advertise to all, you are inevitably creating a bitter experience for some.

You see this with retail stores quite often. Owners spend their time outside of the store trying to reach the masses, and in doing so, they neglect and devalue those already in it. It’s better of them to treat and please the customers already in their store if they wish for more newcomers.

We need to recognize people will want us to build an experience for the mass. The thought process of most is that one event that calls out to a majority is better than five events that call out to smaller groups.

Writing a book that is safe, that anyone walking around the bookstore will want to pick up, seems to be the most logical thing to do, but it’s not. It’s better to write five shorter books that target a specific tribe.

You may win the lottery, you may have a successful large event, but all who attended, all who bought your book will revert back to their search for the one that makes them feel most valued, most part of a tribe.

They will eventually be pleased, regardless of the decision you make because it’s our natural inclination to find a place where we have a consistent pleasurable experience, one that connects us with like-minded people, one that all who attend or purchase can give the same answer to “People like us ______.”

We can’t please everyone at once, so why bother?

But we can please everyone over a period of time/a series of events/a number of books by recognizing the tribes people are part of and creating a remarkable experience for each of them.

Thing is, you may find out that pleasing one tribe is all you need to do. Stephen King doesn’t need to write a book specific to a bunch of tribes. All he needs is one group to please.

Anyway, if one were to measure effort, I’d say it takes about the same to appeal to the mass as it does to appeal to smaller tribes. The results, however, are different… very different.

 

Stay Positive & Different Is What You Want

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In Range Job Change

Garth Beyer
Where do you fit in?

 

Brian Tracy said in Global Competition, “A recent study said more than 90% of everything you know about your job or field today will be obsolete in 5 years. It will be irrelevant and have nothing to do with your work. It will have to all be replaced with new information, ideas and understanding.”

That was said more than 13 years ago.

In 2010, the U.S. Bureau of Labor Statistics reported that the median number of years that wage and salary workers had been with their current employer was 4.4. To apply it differently, the average number of workers would change jobs before their fifth year in the same position. The most obvious explanation is that the job changed, not them. After more than a year, very few workers do the same thing as they did the day they began the position. The rate at which a job changes by means of information replacement, idea improvement and administrative direction is so high that the job you entered will be completely different a year from now.

It is now 2012, would you agree with me that this information still stands true, but the number of years until the information you know about your field becomes obsolete is now only two to three years? Four years tops.

The answer behind it is that only a select few go into a position with the hope to climb the success totem pole. Not to mention, the average number of jobs that allow position advancement (promotions) with reasonable ease is 4/10. The reason for the number being so low is that those who continue to gobble up new information, form the improvement concepts and devote themselves to further understanding of the occupation, not only take the higher positions in the workplace, but they keep them.

If you’re not constantly devouring new information, if you’re not consistently getting better, you are getting worse. I’ve said it before and I’ll say it again, people die standing still.

For me, I would prefer that instead of changing jobs nearly every other year, we incorporate an aggressive “success” mindset. It’s also wise to consider the fact that when you start a new job, you have to learn all new information anyway. New information and the same low wage and respect? Or new information and a higher wage and more respect? Both of which require the same amount of effort.

 

Stay Positive & Keep In Mind That Changing Jobs To Keep Yourself Low On The Totem Pole Is The Same As Standing Still

Garth E. Beyer