Unlocking Potential #10: Q&A With Alex Birkett

Alex BirkettLinchpins are driven and self-efficient. They make themselves essential. While rock stars amaze me and underdogs amaze me, those people you don’t see coming and then they zip right past you, they amaze me the most.

Alex is a lot like a car you see in your rear view mirror one second, and then it’s a mile ahead of you the next second.

Alex was on my agency team when working with Lands’ End where I first saw him hit the gas pedal. Now he’s working at a tech startup in Texas and continues to inspire plenty (including me) with his writing.

Without further ado, enjoy the Q&A with this Linchpin.

Q: How do you handle the “What do you do?” question everyone asks when you meet them?

Alex: I like to tell people, “I mow lawns!” Then they usually look at me like I’m a weirdo, and I tell them, “I’m working on a tech startup called LawnStarter and also do a variety of freelance marketing and write for a magazine.” Then they usually still look at me like a weirdo, so I just tell them I’m a happy workaholic.

Q: What’s your story?

Alex: I grew up in a small town, played some sports and started a punk rock band. Then, I went to the University of Wisconsin, where I graduated from the Journalism School (studying strategic communications). I went from working with one of my favorite bands, Shiny Toy Guns, to working with Madison Craft Beer Week, Arctica Race, and and WiCC. Then I got to build the marketing team at WUD Music, which tied together two of my top interests. I think I worked like 35 hours per week the last two years of college, which prepared me for those infamously long startup hours. I’m currently hustling and grinding in Austin, TX, trying to build a tech startup called LawnStarter. I act as the marketing director for Arctica Race, a ski racing company, and I write for a magazine, RSVLTS.

Q: What’s the best part of marketing to you?

Alex: I like building things. I like the feeling of productive energy creating something beautiful, and marketing gives me that sense of accomplishment. From ideation to strategy to tactics and execution, it’s a process that fuses my creative with my rational side. I’m also a huge fan of optimizing processes and getting more out of less, and I like what technology has made capable for optimizing marketing efforts.

Q: What do you see marketers failing to notice, say or do?

Alex: There are a lot of PR agencies, advertising agencies, business development agencies etc, etc, that reach out to us on our contact form or somehow get our emails. Most of them send us obnoxious form letters or terribly written pitches. If you can’t pitch us your business, how the hell are you going to do business development or public relations on our behalf?

Q: Where do you find inspiration to grow, to create, to go?

Alex: I lift heavy weights 4 times per week, do yoga once, and run once (I hate cardio). I read audiobooks in the morning and paperback books at night. I drink a ton of really good coffee. I spend time with people smarter, more successful and better looking than I am. I’m a competitive bastard so that makes me want to get better too. I also spend a lot of time on the weekends either on the water, golfing, or hiking. Something semi-active but also relaxing.

Q: What are three life lessons anyone (marketers or not) should know?

Alex:

  1. “If you have two choices, choose the harder.”-Paul Graham

  2. Treat everyone like normal people, because they are normal people.

  3. “You are the average of the five people you spend the most time with.”-Jim Rohn

Bonus: If you don’t ask, you won’t get.

Q: What has been a terrible marketing or customer service experience and how would you have resolved it if you were on the other end?

Alex: AT&T U-verse was a pretty terrible experience. I believe that investing in an amazing customer experience is the best marketing decision you can make. When you’re competing with giants, your competition can outspend you on marketing dollars, but it’s hard to compete with a rewarding customer experience. If I was AT&T, I’d take some of my stupid advertisements off the air and reinvest that money in some competent support staff.

Q: Since I know you well, I know you’ve jumped ship at an agency for a more startup-ish gig. Can you expand on that? What’s so special about startups that you can’t find at an agency? Or am I missing the point completely?

Alex: I could write a book on that question, but I’ll try to sum it up with this: I’ve always been interested in startups & entrepreneurship. I like to feel ownership over my work, and that ownership is something intrinsically lacking when working at an agency, because, well you’re marketing someone else’s work. When I met Ryan and Steve (co-founders of LawnStarter), I knew I wanted to work with them because they were scrappy, hard working, and passionate about building awesome shit. Working on a startup is unique, especially when you do it at a young age. You never get the ‘luxury’ of developing bad working habits. You don’t surf reddit at work because it’s your equity and pride on the line. Startups also have a crazy tight-knit community where everyone is willing to help one another, seemingly without personal gain. Overall, it’s a pretty awesome place to be.

Q: What’s a project you want to start and see all the way through?

Alex: Well, LawnStarter of course! I have a million ideas, and I’m naturally a restless person. But sometimes life requires focus, and working on a tech startup is one of those glorious times. When LawnStarter exits, I wouldn’t mind meeting up with some ambitious co-founders to work on one of these weird ideas stewing in my head.

Q: What are a few habits people need to develop to become successful in business or startups or marketing?

Alex: I’m not too sure what it takes to be successful working at a big company because I chose to join a startup right after college. To be successful in a startup, you need to love working. I believe you also need to know when and how to take a breather and collect yourself. No matter what you’re involved in, I think you should develop a habit of perpetual learning. Our minds ossify when we obstinately believe that we’re experts. I also want to say that you need to ‘network’ to be successful, but I hate the word ‘networking.’ Just be a good person, do amazing work, and reach out to people you want to meet. No need to wear a nametag at a hotel bar.

Q: What do you do that always sees best results?

Alex: I don’t think I’ve found any absolutes in life, but I’ve never regretted putting bacon on a sandwich of any kind.

Q: If you had to give advice to people starting out in the world of PR or marketing or entrepreneurship, what would you say?

Alex: If you’re still in college, focus on getting a ton of relevant and impressive experience. Join some clubs, too. I always wish I did more of that early on. If you’re into entrepreneurship, you may just want to skip the whole college thing. Though your parents may be disappointed, so if you have to do the college thing, get together with some like-minded students and start building something. There are tons of reasonable sounding excuses, but there’s no way around that one.

Q: Do you have a motto you follow?

Alex: I guess I don’t, really. If I had to pick, this is what came to mind first: “Whenever you find yourself on the side of the majority, it is time to pause and reflect.”-Mark Twain

Q: Where can people connect with you and find your art/work/writing/etc,.?

Alex: I’ve got a website that I barely update, but I do write for a variety of publications. Your best bet is to follow me on Twitter, connect with me on LinkedIn, or shoot me an email at iamalexbirkett@gmail.com

 

Stay Positive & Kick It Into Gear

Love/Hate Relationship With Famous Quotes

A couple posts ago I shared content from a handout given by Adam Schrager, WISC-TV. He quoted Mark Twain for saying “I would have written a shorter letter, but I did not have the time.”

That quote was actually written by Blaise Pascal. Not Mark Twain.

There’s an entire faction of study that seeks confirmation of who said what in the history books. It’s all fascinating of course; it’s something I love about famous quotes, but it makes me wonder why any journalist would consider using a respectable quote from the past to strengthen their writing.

Couldn’t Schrager have just said, “it’s worth taking the time to make a letter shorter.” Schrager is already a credible source to be making that statement. Why credit someone else? Especially someone who never even said it.

Even when considering using quotes that are verified, perhaps any Winston Churchill quotes. They are all solid. They are all persuasive and informative. Certainly many of them pack a punch. But still, could you not write it better? Could you not angle it in a way that is more comprehensible for readers of this time and accept the credit you deserve for stating it in such a way?

We can’t keep living in the press of the past, no matter how well spoken people were at the time. And, quite plainly, if I wanted to read what Winston Churchill, Mark Twain, or whoever is wrongly attributed to a famous quote has to say, I’ll pick up their books.

But when I pick up your writing, I want to read your writing.

/rant

Writing Games w/ Life Lessons

Guess Who Is In Control: You or The Pencil?

Success is really what you call “Mastered Creativity”. What you will find below are some constructed writing challenges and exercises to push your creativity.  They are formed in a way to apply practice to parts of writing (and thinking) you have rarely practiced before. The goal is to get your creative mind to push limits, stretch its imagination and to give it a game to play.

To have an open and expanded mind that is capable of using objects, sounds, movements, etc., and turn them into something solid and applicable is exactly what the most successful creators do. So why not start with the basics – Creative Writing. You might just realize that there are some life lessons to be learned from the writing exercises.

1. Newspaper Headline: I don’t know about you, but I’m tired of reading all the negativity in the newspaper. Old Zig Ziglar always said that the reason foreigners can come to America and become millionaires within a year is that they can’t read all the negativity in the newspaper. For this challenge, write your own headline article for the newspaper and share what you think is important enough for all to know. Lesson: Make sure the positive is what remains on the front page. Focus on the good, the happy, the love and remember to share it with everyone. Put all of the negativity in the obituary section.

2. Oddvertisement: You have seen great advertisements that may have even gotten you to buy something, but you have also seen terrible ads that feel like a continuous prod in the ribs. Advertisements are only fun when you see an advertisement for something odd. That’s why I call it an Oddvertisement. Open up your pantry or closet and dig for something in the far back that never gets used. Now it’s time to sell it. Write an oddvertisement that is creative and encouraging enough for someone to consider buying it. Lesson: Anyone can make a sale, but only the creative make a living off of it. There is always a different way to look at things, you just have to have the right mindset.

3. MadLib Promotion: While MadLibs are extremely fun. The joy can be even more fruitful when you are the one who created the MadLib for someone else to complete. Lesson: Challenge others by giving them the authority to choose what word goes in a certain spot.

4. Word Of The Day Stories: Dictionary.com has a Word of The Day every day. For a beginner writer, try freewriting and using the words from the last seven days. For a more expert writer, create a story using all of last months words. To take it a step further, you can even start your story by using the time and setting of  the actual month that you are using the new words from. Lesson: Time really does go by quickly, yet it’s still possible to learn something new everyday and apply it to your life.

5. Improv Writing: Improv, Improv Character Building, Improv-ing Writing Skills  Lesson: People-observation skills and the ability to make a correct judgement can be critical in some situations. In others, it’s necessary to keep an open mind about a person since truly, you don’t know where they come from, what they are thinking or where they want to go in life.

6. Who’s Quote Is It Anyway?: Have a list of famous quotes you absolutely love? Create a story that implements them word by word, as the theme, or by using your own derivative of the meaning. Give the quote an all new definition and background. Who knows, if you switch it up enough, you just might be quoted for it. Lesson: Emulating The Successful Through Quotes.

7. Poetry Walk Or Meditation. While walking and becoming aware of all that is around you, carry a journal and write down notes and ideas to create a poem from. Lesson: Living in the moment and remaining aware.

8.  Connect-The-Sentences: Either pull random sentences from different books or use sentences you have recently heard someone say. Make three columns and in the first and third, write down the sentences that you gathered. The middle column is for you to write your own sentence that can connect the first and third sentences. The more challenging you want it, the more columns you can add, making every other column blank. Lesson: To achieve anything in life from where you are, you have to create a bridge. There is never skipping steps. You can’t just skip the middle column of this writing game or skip the work you need to do to get to where you want to be in life. It’s also great to realize that you can make the bridge as interesting and be as creative as possible.

9. Word Jump. While freewriting, start every sentence with the word that you blindly land your finger on in a book or newspaper. Lesson: You never know what’s going to pop up in your life to knock you off track. Are you creative enough to adapt and overcome?

10. Guest Post: Instead of getting a guest to write a blog post for you, you write it. Open up the post like you normally would on a  subject of your choice (preferably controversial, but it doesn’t need to be). Then introduce your guest that will be writing a post on the subject (Create an alias for yourself). Now begin writing from a different perspective, as the guest blogger. Lesson: Getting different perspectives.

11. Word Play: Write a poem with word play… wait, weight, waste, waist, hole, whole. Lesson: Simply just fun!

12. I Write Dead People: Open up a newspaper to the Obituary section and write a story about how a person died. Lesson: Makes you happy to be alive doesn’t it? Life’s too short to not be creative.

13. Telephone Book Tale: Open to a random page of your yellow book, placing your finger on a part of the page and using what is written in that ad, put it in your story. Did your finger lie on a Muffler shop? Has there been a recent murder there? Was all that was left at the scene a piece of paper and the phone number which has been disconnected? Big yellow phone books don’t do any good unless you can write a story from them. Lesson: Nothing is ever as it seems.

14. Where Do You WANT To See Yourself In 5 Years?: Simple as that. Write every detail, every dream come true, every aspect of the life you want. Get crazy with it! So many people will ask you this throughout your life. Create an answer that will blow them away.

 

Stay Positive & Then Follow Through To Make That 5th Year Come True

Garth E. Beyer

Emulating The Successful Through Quotes

I’ve had a long standing conflict with reading, reciting and tweeting famous quotes. I have always felt that one should be original and make statements that are quotable rather than use someone else’s. It wasn’t until I was reading a book by Jim Rohn that my attitude shifted.

I have always been a living example to the power of emulating other successful people. If you want to become a famous writer, write like Ernest Hemingway or other famous writers. If you want to become a famous Salesman, live the same schedule each day as a famous Salesman. If you want to become a famous marketer and challenger of the status quo, live like Seth Godin. Doing the same thing and expecting different results is non sense. Doing the same thing as someone famous and expecting the same result makes sense.

What Jim Rohn turned the light on to let me see was that quotes are the best of the best thoughts, ideas and teachings by famous people. Quotes are meant to be meditated on and emulated. They are the shortest keys to becoming a successful whatever-you-want. If living the schedule of someone famous does not work out, live the words they left behind. Instead of reading a book, read a quote. Instead of following a step by step process, turn one quote to action each day.

“It is a good thing for an uneducated man to read books of quotations” – Winston Churchill

With that being said, here are some of my favorite quotes.

If I didn’t define myself for myself, I would be crunched into other people’s fantasies for me and eaten alive. – Audre Lorde

The hardest thing in the world is to simplify your life. it’s so easy to make it complex – Yvon Chouinard

The greatest discovery you’ll ever make, is the potential of your own mind. – Jose Silva

Don’t let yesterday take up too much of today. – Will Rogers

You have succeeded in life when all you really want is only what you really need. – Vernon Howard

Education is of no value and talent is worthless – unless you have an unwavering aim. Never find yourself without a compass. – C. Rice

Even if you are on the right track, you’ll get run over if you just sit there. – Will Rogers

Pick battles big enough to matter, small enough to win. – Jonathan Kozol

When you judge another, you do not define them, you define yourself. – Wayne Dyer

Feed your mind with the good, the clean, the pure, the powerful, and the positive – Zig Ziglar

Once you surrender to your vision, success begins to chase you. – The Monk Who Sold His Ferrari

What I dislike least in my former self are the moments of prayer. – Andre Gide

Very little is needed to make a happy life; it is all within yourself, in your way of thinking. – Marcus Aurelius

Perhaps imagination is only intelligence having fun. – George Scialabba

When a man is freed of religion, he has a better chance to live a normal and wholesome life. – Sigmund Freud

Success is something you attract by the person you become. – Jim Rohn

History will be kind to me, for I intend to write it. – Winston Churchill

Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity. – Louis Pasteur

All children are artists. The problem is how to remain an artist once he grows up. – Pablo Picasso

The secret to success in any human endeavor is total concentration. – Kurt Vonnegut

Language learning deserves special mention here. It is, bar none, the best thing you can do to hone clear thinking. – Tim Ferriss

I will study and prepare, and someday my opportunity will come. -Abraham Lincoln

Success is dependent upon the glands – sweat glands. – Zig Ziglar

Some people are so afraid to die that they never begin to live.  – Henry Van Dyke

The way out is through. – Robert Frost

When you realize there is nothing lacking, the whole world belongs to you. – Lao Tzu

When you want something, all the universe conspires in helping you to achieve it. – Paulo Coelho

To succeed, jump as quickly at opportunities as you do at conclusions. – Benjamin Franklin

A wise man will make more opportunities than he finds. – Francis Bacon

Success builds character. Failure reveals it. – Dave Checketts

Change almost never fails because it’s too early. It almost always fails because it’s too late. – Seth Godin

Opportunity: It’s not an opportunity, it’s an obligation – Flynn Berry

Optimism is the one quality more associated with success and happiness than any other – Brian Tracy

Whatever we think about and thank about we bring about. – Dr John F Demartini

I am deliberate and afraid of nothing – Audre Lorde

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. – Scott Adams

Growth itself contains the germ of happiness. – Perl S . Buck

Acknowledge your good fortune by sharing it. – Stephen King

Success isn’t a result of spontaneous combustion. You must set yourself on fire. – Arnold Glasow

More Guts-When you expose yourself to the opportunities that scare you, you create something scarce, something others won’t do. – Seth Godin

Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail. – Tim Ferriss

You cannot do a kindness too soon because you never know how soon it will be too late. – Ralph Emerson

A great leader will encourage his or her team to not fear failure as it is inevitable – Jason Chatrand

People with goals succeed because they know where they are going. It’s as simple as that. – Earl nightingale

Worry is interest paid on trouble before it comes due. – William Ralph Inge

I don’t do drugs. I am drugs. – Dali

Styling your life is all about taking accountability for what exists in your orbit. – Latham Thomas

To dare is to lose one’s footing momentarily. To not dare is to lose oneself. – Soren Aabye Kierkegaard

Formal education will make you a living; self-education will make you a fortune. – Jim Rohn

People have to snatch at happiness when they can, in this world. It is always easier to lose than to find. – O Pioneers!

Eat like a bird, poop like an elephant – Guy Kawasaki

Laughing at our mistakes can lengthen our own life. Laughing at someone else’s can shorten it. – Cullen Hightower

What makes success is not your genius idea, but the execution and follow-through around it – Robin Sharma

If you can find a path with no obstacles, it probably doesn’t lead anywhere. – Frank A. Clark

You don’t have to be great to get started, but you do have to start to be great – Joe Sabah

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied. – Richard Koch

Drag your thoughts away from your troubles… by the ears, by the heels, or any other way you can manage it. – Mark Twain

Creativity is a muscle that you must use on a regular basis in order for it to function effectively – Keri Smith

Never deny a diagnosis, but do deny the negative verdict that may go with it. – Norman Cousins

It’s hard to beat a person who never gives up. – Babe Ruth

I don’t wait for moods. You accomplish nothing if you do that. Your mind must know it has got to get down to work. – Pearl S. Buck

Those who try to do something and fail are infinitely better than those who try nothing and succeed. – Lloyd Jones

Income is renewable, but some other resources—like attention—are not. – Tim Ferriss

If you want to stand out, don’t be different, be outstanding. – Meredith West

Throughout the centuries, there were men who took first steps, down new roads, armed with nothing but their own vision. – Ayn Rand

The possibilities are numerous once we decide to act and not react. – George Bernard Shaw

Quit bitching about how tired you are. The world doesn’t care. – Corbett Barr

They say that time changes things, but you actually have to change them yourself. – Andy Warhol

Optimism, unaccompanied by personal effort, is merely a state of mind, and not fruitful. – Edward L. Curtis

No valid plans for the future can be made by those who have no capacity for living now. – Alan Watts

Almost everything comes from nothing. – Henri Amiel

No duty is more urgent than that of returning thanks. – James Allen

If you love life, don’t waste time, for time is what life is made up of. – Bruce Lee

The most practical, beautiful, workable philosophy in the world won’t work – if you won’t. – Zig Ziglar

Listen to what you know instead of what you fear. – Richard Bach

From wonder into wonder existence opens. – Lao Tzu

It is not enough to have a good mind; the main thing is to use it well. – Rene Descartes

The problem with doing nothing is not knowing when you’re finished. – Ben Franklin

If you don’t like something, change it. If you can’t change it, change your attitude. – Maya Angelou

Example moves the world more than doctrine. – Henry Miller

So take these doctrines and create examples.

Stay Positive & Emulate

Garth E. Beyer

A Happy Life Written In Stone (The Path You Walk On)

After reading a post on Positvely Positive:  6 Tips For Designing Your Own Happiness Commandments  I had to create my own 12 commandments (now of course, you will too). While reading the article I thought of 5 of them and made it a mission to think of what thoughts, actions or feelings truly mattered to me and that I take to heart to finish the goal of writing 12. After reading mine, I encourage you to write your own. (You’ve probably thought of a few already and it’s perfectly okay to use any of mine!) To help you figure out the laws you want to govern your life, here are 50 questions that will free your mind of any uncertainty about your life’s direction. The answers may help you discover a few commandments you believe in with all of your power.

Garth’s 12 Commandments

1. Stay Positive.

It was hard competition to decide which to list first and which to list second. I end every post with a reminder to Stay Positive but I also have a tattoo that holds the saying of my second commandment in it. I chose to have “Stay Positive” first because it is a mental state. The beginning of all the paths we will ever walk. I think, therefore I am. I think therefore I blog. Staying positive is a mental battle, a constant one, and if always winning…well, there is just no greater life than that. Our thoughts create our lives and if we can manage to stay positive even 70% of the time, we will have a life worth lived.

2. If you don’t try, you fail.

Thoughts first, actions second. As mentioned, I have this tattooed on my body and I take tattoo’s quite seriously. The fact I designed my own enforces my need for originality. I have loved this quote ever since the first time I heard it in a song by the band Silverstein and I have lived it ever since I realized that everything in life is a choice. You can choose risk or safety. You can choose to try something new or stick with the old. I feel this quote breaks the security of habit. (Habit:  A conveyor belt in reverse. You think your going somewhere, but you’re only going backward.) There can be no failure as long as you try new things, try old things again, try what you know you may not succeed at (you’ll surprise yourself), try the impossible –  just try. They say showing up is 50% of success in life and you have done that, you are here, you are alive. The other 50% is trying.

3. All you need is good shoes, good bed, good food.

My NaNa (1911 – 2007) engrained this into my brain since I was old enough to know that I got my Irish traits from her. When I look back at my life since knowing this, I realized that the times I was most unhappy (and showed it) was during times that my situation was breaking what I needed (good shoes, good bed, good food). Wearing uncomfortable, non-fitting, wet, worn out, and no-cushion shoes can be the most problematic. We walk in them day after day and if our shoes are bad, well, each negative impact on the ground you make also reverberates in your life. Also, I don’t know about you but I have slept on stone, wood, dirt and rocks and I have slept in a comfy bed. I know the difference in each day depending on whether one sleeps on a good bed or a bad one. If you don’t have a good bed then you wont have a good sleep and if you don’t have a good sleep you wont have a good day and days are what our lives are made of. Lastly, there is the idea that you need good food. If we label countries as 3rd world countries if there are people living starving, impoverished and malnourished lives then by not having good food we are living in 3rd world bodies. There is a saying that you can’t love anyone else until you learn to love yourself, well I’ve altered it: You can’t do anything meaningful until you have good food yourself. All efforts that we make for others requires energy and that comes primarily from the food we eat. Good food, good energy.

4. Forget the past but remember what it taught you. If you can’t remember, don’t try to.

The most leviathan sized problem in the world is that we hold on to the past. Yes we need the past so that we can remember the life lessons we have learned, but we don’t need to remember how we learned them. Imagine if we let go of all the past mistakes, of wrong decisions and regrettable actions. Forgetting the past is like breaking the dam in your brain that is holding back all of your potential and energy to move forward, to create, to make more positive change. All that will remain from the dam is pieces, the lessons the past taught you. Also, you may or may not have experienced this, but at times people try to remember a memory and then wish they hadn’t because it was attached to something negative. To prevent this from ever happening, if you can’t remember something, move on.

5. Be Human.

After discussing the art and skill of public speaking with a friend, we lead ourselves to the epiphany that the greatest speakers are human. “Well of course their human. Humans are the only ones who can really speak.” That may be true but the point of this reminder is that no one can be flawless in everything they do and no one should want to. Great public speakers become great because they connect with us, their audience. How do they connect? By being human. Unfortunately people try to be robots, flawless, perfect and everything in gear but we know this world isn’t ready for that. Take pride in being human. Be nervous, mess up, make mistakes, try new things, make an impact on other people, do whats right because that is who everyone can connect with.

6. Perfect practice makes perfect.

It really does.

7. If your going to do something, do it right. Then do extra.

The most difficult action to take when you have a task you don’t want to do is not to “just do it”, but to do it right. Again, I added on to the statement because if you want to be even an inch of successful then you need to do more than is called on you, more than what is asked and you have to do it right. There is no space for the mediocre, the average, the “good enough” in the top 10%. Look at it like this, if we destroyed all the work that was half-assed in the world we would have little left. But the little we would have would be more than enough, not only because it was done right, but because more was done than was asked.

8. Take time, make time, while time lasts. All time is no time if time is past.

If “YOLO” and “Life is not measured by the number of breaths we take, but the moments that take our breath away” were morphed together and had a baby with Father time, this is the quote you would get.

9. Overcome fear without hesitation.

Conquering a fear is a story worth being told. However, it does more good for the listener than the one who conquered the fear. In a story, you can skip the part where you were filled with anxiety, where you were stressed and hesitant and the part where you nearly backed out of the challenge. But it all happened and it can make conquering fears exhausting and lessen the chances of fears being conquered in the future. From now on, do it without hesitation. You have 90 seconds from the beginning of the idea before it reaches the section of your brain that makes you question it, that reveals your fear of it. 90 seconds. That’s your time frame, anything over, you might as well not waste your energy considering it.

10. You can never be overdressed or over educated.

Don’t you hate it when you are going to a meeting, job interview or dinner and you aren’t sure of the dress code? You can settle for business casual, but maybe you need to dress up for business, just in case. Unless your told face to face from the boss or coordinator of the meeting, you will never feel 100% sure on if what you are wearing will be acceptable. I actually don’t remember the last time I have had that feeling because I overdress for everything. This quote is from Oscar Wilde and why he combined the two, we may never know but I can understand why he chose each of them. You can never ask too many questions, there is always room for improvement. Thus, you can never be over educated. If anything, most promotions in work and life are based off of your appearance (dress + attitude) and your knowledge base.

11. You learn nothing by doing nothing. You learn everything by acting on impulse and wishing you hadn’t.

I created this saying by accident after talking with a friend about sports. We were saying how lame life can be without sports because in them it’s all about acting on impulse and in life you have to be cautious. This is ultimately the basis and reason I had number 4 in the commandments. Humans at our core are led by our intuition and able to make split decisions. It is how we learned to survive and if we make positive impulses we can really thrive in the benefits.

12. A small axe can take down a big tree if there is enough motivation, positivity, and lemonade.

Really, anything can be done with the smallest of resources or even the lack of them. If we have a burning passion and a spirit of motivation, we will find a way. If we remain positive, the way will meet us half way. All the while, it’s nice to have a glass of lemonade. In other words, you can go after anything you want with as little as you have as long as you enjoy the little things, the small successes, the tiny moments of surreal happiness. We are meant to achieve the impossible in life but there would be no point if we couldn’t enjoy ourselves in the process. It’s okay to have some lemonade from time to time.

By writing your own commandments, you are showing that if all else fails around you, you know that you’re still on a solid path.

What ones popped in your mind? Share them now, get accountable and come back with more.

Stay Positive & Write Them On Stone, Prove Them In Life

Garth E. Beyer