is redesign.
Yahoo! is currently redesigning their logo.
The NFL is redesigning their uniforms. Take a look at new Jaguars and Vikings uniforms.
Jony Ive flat-out just redesigns things.
In my opinion, I think redesign is exceptionally harder than designing something new. Alas, either is a great place to start.
Stay Positive & Redesign Your Website Too, I Will Be
Garth E. Beyer