You have media control. You know that, right?
I touched on it when I wrote you’re a marketer now.
Being a marketer and having media control. They go hand-in-hand.
You might consider your landing pad as the media you control. Or perhaps it’s your email signature.
If you’re letting someone else dictate your control, you’re holding yourself back from progress. If the small efforts you make on Twitter aren’t moving you forward, then control some other media where your tribe resonates more.
If the three minutes you spend on LinkedIn isn’t getting you closer to an end goal, put the three minutes elsewhere (perhaps just brainstorming a better place to spend them).
Is shooting off the 140-character-half-thought worth it? Do you have control of the TV or does TV control you? Where are you spending your time?
Sometimes media platforms do work against you, so it goes with any endeavor in work; where there is forward movement, there will always be friction. But most friction is self-inflicted. Media control is the exception of the don’t put your eggs in one basket adage. When you do, you increase the friction, you move forward slower, and you get burnt out.
Stay Positive & Build A Home Base Instead Of 100 Huts
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