Results

How You Measure Client Success

Garth Beyer

Showcasing engagement on Twitter is nice. Reaching 150,000 people with one Facebook post is amazing. Highlighting a Pinterest board that a lot of people are following must mean you’re doing something right… right?

There is meaning in measuring what people are doing for or on behalf of your client. It gives you talking points, it proves you’re stirring the pot for them and getting people to interact with the brand.

I think we can do more. We can go beyond what customers, tribes, fanatics are doing for our client and notice, share, and appreciate what our client is doing for them.

The best way you can measure client success on (and off) social is by recognizing and shining the spotlight on what the brand has done for them. Sometimes this is represented by a gracious tweet or a shoutout on Facebook, but gets lost in all the examples of what the buyer is doing for the brand.

Metrics like click-through rates and subscriber numbers matter, but no one starts a business for the sake of getting engagement on a social platform, they start a business to make a real life impact on someone. Don’t you think we would want to show that’s being done on social?

 

Stay Positive & Let’s Start Measuring Results, Not Impressions

There Is Always Evidence

Garth Beyer

A lot of us wait to see evidence that our actions are making the impact that we want, that our decisions were right ones, that we’re on the best path.

Self-acknowledgment is motivating, but it’s also self-defeating. We take an action and then wait, we stand still, we let fate take it from there until we see results.

While were waiting, the world keeps spinning – spinning other things than just the results were hoping for.

There are other opportunities out there. Don’t miss one because you’re waiting for the outcome of one you took earlier.

And you can always take solace in the fact that there is always evidence that what you want just might happen. I mean, after all, isn’t taking the lead of an opportunity evidence enough that you’ll get what you want.

People die standing still.

 

Stay Positive & Success Isn’t Judged By Results, It’s Measured By Movement

Garth E. Beyer

Communication Mediums

Garth Beyer

There is a general concept when devising a communications strategy to list all the different mediums that you wish to communicate through. Before and after doing so, you want to rate each medium on how effective you believe it will be pertaining to the goal you wish to reach through that medium.

Here is a long list of various mediums that you may be using or may think of using next.

Print it out, highlight the ones you use/want to use, and rate each one.

  • Email
  • Newsletter
  • Text messages
  • Facebook
  • Teleconference
  • Notice boards
  • Direct mailing
  • Mobile app
  • CEO briefing
  • Posters
  • Logo’d pens/pads/etc.,
  • Lunchtime meeting
  • Intranet article
  • Launch event
  • Videos
  • Blog
  • Press release
  • Team meeting
  • Podcast on intranet

Doing so allows you to monitor the effectiveness of your methods of communication. By evaluating your expectations and results, you will learn where to cut expenses and where to redirect them.

Note: Many mediums may feel broad. If that is the case, make note next to it what how you will actually use the medium. For example, will you use Facebook for advertising? For starting debates with followers? For sweepstakes? Identify exactly what you will do through each medium.

Figuring It Out On Your Own

Garth Beyer

Sorry Tim Ferriss. Sorry Michael Ellsberg. Sorry to countless of thousands of other people who made a map to success. Sorry to everyone who made a strategy, a game-plan, a step by step process to reach any goal.

Flipping through a folder of all my projects, I came across a printed out version of Tim Ferriss’s/Michael Ellsberg’s blog post 8 Steps to Getting What You Want… Without Formal Credentials. Basically Ellsberg covers the present circumstances of degree required positions and how to get them without a degree; basically referrals. Knowing people who know people.

He communicates that employers require skills, not degrees and it’s up to you to show you have the skills by “creating your own damn credentials”. After giving all the background information and the reality of becoming successful without a degree, he challenges you to follow his 8 step process. Here they are. (View the full post here)

Step 1: Choose Your New Field of Learning

Step 2: Showcase Your Learning

Step 3: Learn the Basics of Good Networking

Step 4: Within Your Budding Social Economy, Start Working for Free

Step 5: Develop Case Studies of Your Work

Step 6: Develop Relationships With Mentors

Step 7: Learn Sales

Step 8: Sell and Deliver your Services Within Your Social Economy

Reading through all of his steps, they will definitely work. I’ve experienced each one of his steps, in my own way of course, and the results are tried and true. The thing is I read this blog post over a year ago. I read it a few times actually, and never implemented it directly. I didn’t sit down and take it step by step to get where I am today. Maybe if I had then I would be much more successful. I’m not. I’m happy though and I have a lot more real experience and attachment to the journey I’ve taken to get where I am.

See, these 8 steps are just one game-plan in a billion. Think of all the different phrases you can search in Google to find step-by-step procedures on how to become successful, how to get noticed, how to monetize something, how to reach a goal, how to become a real artist in your trade. There are billions of proven plans.

Yet, we don’t take them.
Some part of me thinks that Ellsberg even knows this but still puts out a book of how to become successful without a formal education. We desire to know and that makes him and countless others a profit. However, and what I find most fascinating, is that we desire to figure it out on our own much more. We simply learn and practice certain segments of all these game-plans until we create one ourselves and it’s successful. Then we write a book about it, preach it, and sell it to others. In turn, they do the same thing.

Following the plan doesn’t make progress, creating an entirely new one does.

 

Stay Positive & Do What Works … For You

Garth E. Beyer

Making Old Jobs New

Garth Beyer

The unemployment rate is despicable. It’s not because more jobs aren’t being created, they are. It’s the fact that the new jobs are replicating the ones that have always been used.

If we want the unemployment rate to go down, if we want to do real, honest and passionate work, if we want to look forward to work (something that is necessary to want the unemployment rate down), then we need to make old jobs new, not make new old jobs.

Currently, a worker’s pay is based on compensation, of the hours put into work. What it needs to be based off of is creativity deliberation, not compensation. Simple terms: paid to go in and make a ruckus.

Through that ruckus, we see improvement, new development, a fresh way of thinking, creativity and above all, results that mean something, not just numbers on a financial statement.

That doesn’t mean you need a new job, a better job or a second job, it has nothing to do with making more jobs, it’s about transforming new ones out of the old ones. It’s about doing the ones we do now differently, creatively and passionately.

We’re all self-employed even if we have a job, that’s a given, but to leave it at just “self-employed” doesn’t do any good, it doesn’t call for an action, a direction to take. We’re all “self-employed artists“, capable to be original in our thought processes straight to the core of what we create in our jobs.

Through our artistry, we can change, improve and develop our jobs into something magnificent. Something worth waking up for each day. It is through this that we can discover new ways to do the job better, more efficiently, uniquely and to serve and benefit people even more.

Most importantly, this is the way we can end the idea of an unemployment rate.

 

Stay Positive & These Are The Jobs We Want In The USA

Garth E. Beyer

28 Lessons To Living The Successful Life Through Personal-Achievement Principles

Garth Beyer

Yes it’s a mouthful but it is the best description that I can give to the following 28 lessons. Enjoy.

 

1. Better results does not make a better plan. A better plan makes better results.

2. Happiness is meant to be designed. You create it, you sculpt it, you make it.

3. Discipline: without it there is no bridge from your goal to your accomplishments.

4. Success is sending yourself an invitation to grow, develop, move up, build more, create more, invest more, innovate more and raise above mediocrity.

5. Life works like a magnet, the more you put forth to your goals, the closer you get to the results you want, the harder you work at your dreams, the more force in which they pull you toward them, it gets easier. It always gets easier.

6. Learning is the beginning. Everything else will fall into place itself.

7. Things only change when you do.

8. There really are no destinations, only points in which you change direction again.

9. Be influenced by the successful. Peer pressure is necessary as long as it pushes us further toward our real potential.

10. Be influential. Peer pressure is necessary as long as it pushes someone further toward their real potential.

11. Remove “easy”, “simple”, and “effortless from your vocabulary. Also never make something a piece of cake, have it all or take nothing.

12. Try. Only when you don’t try, do you fail.

13. Answer this question, very clearly. What is the purpose of life?

14. Lead a tribe of as much inspired if not more willing people than yourself. Create an unbeatable alliance with others.

15. Create a new faith, a new religion, a new belief and call it “The YourName Faith/Religion”. This is the only way to destroy any limitations.

16. A good person runs a mile. A great person runs an extra mile. Only a legend keeps running long after the first, second, third, ninth mile. Always do more, always.

17. Make every part of your character visible.

18. Be Human.

19. Self-initiative, Self-resilience, Self-motivation, Self-assurance, Self-inspiration, Self-control, Self-discipline, Self-growth, everything begins with yourself. Want to be successful? Work on you harder than you work on your job.

20. Pursue an interest that makes you feel alive. Nothing radiates more positively to others than a personal keen interest in something, something you pour your passion into, something that if upon waking up at 2 am and asked what your muse is, you answer with it.

22. Combine accurate and imaginative thinking to create your art.

23. You won’t last without good health.

24. Not to mention exercise is the absolute greatest habit you can create to stimulate the positive senses.

25. Living in the moment is derived from the collection of experience you have had controlling, focusing and centering your attention on the positive, on the material that will help you produce results you care about and on the search for what you can learn from every moment.

26. Everything remarkable was the result of overcoming adversity. If you come face-to-face with adversity or even sometimes get defeated, you are on the right path. Nothing worthy comes easy.

27. Visualization doesn’t need to be done all at once. Visualization is something that is meant to be anointed to all the various positive thoughts that float through your mind every day.

28. Care

 

Stay Positive & Live The Successful Life

Garth E. Beyer

A Riff On Job Security And What It Means To Be A Linchpin

Garth Beyer

I didn’t know what was going on 10 years ago. I didn’t experience it. I only know what work, employment, the successful were all like because I’ve studied them. What I do know from experience is how difficult it is to grow up knowing that society is dysfunctional. That everything that my parents grew up with worked for them, but not for me. I felt pulled into an abyss because I knew that the world needed, not just someone, but some type of people. I grew up understanding factories and what it took to work there. Until I realized everything turned into a factory, that 2/3 of the jobs I ask friends what they want to do say “factory worker” without actually saying it. In the middle of everything that is no longer working but was being forced, I couldn’t become what I wanted to be until I decided to fight the world back and join the Tribe of Linchpins.

The job market got personal by giving stagnant wages, health insurance and a false illusion of job security. Job security is what everyone fights for, or rather procrastinates for. Every job began as a job where people didn’t have to think until their job was on the line. Then, instead of becoming a linchpin, an artist, a creator, they chose to make the tasks of the job last longer. Job security became self-controlled. This is what I grew up noticing. I say it in past tense because job security isn’t a result of always having stuff on your to-do list anymore. No. Job security has become something else, something better, something beneficial. 

Job security is only available to linchpins. The ones who do the jobs and all the other tasks that aren’t getting done. It may not be their job, but to a linchpin, that’s no reason not to do it. This is what job security means. Instead of being told what to do -which is repetitive and produces the same exact dull results over and over- linchpins figure out what to do. Figuring something out taps potential on the shoulder and tells her to get to work. It produces greater, more important, more human results and 95% of the time more profit than dictated results.

Linchpins produce emotional labor, not the kind of work you’re doing now where you come home frustrated and exhausted from doing what you’re told (always more exhausting than doing art). See, cogs are people who have been manipulated and brainwashed not to stop to think if what they are doing is different, human and actually productive above the average standards. Linchpins not only stop themselves, pause and find out how to be more creative, but they have the ability to stop other cogs, redirect then, and turn them into creative linchpins because being a linchpin means being leader and being a leader is about making other people leaders. Leaders are indispensable which means job security is universal. This job security doens’t mean you will stay at one job forever, it means that you will always have a job, a place where it will be your responsiblity to do what linchpins do best.

 

Stay Positive & This Job Security Is Sooo Much Better

Garth E. Beyer (secured since 1992)