Reviews Archives - GarthBox

On this episode of In The Box Podcast we talked about the overuse of “sorry,” one way to regain composure and control, why we trust stranger reviews, one takeaway from Michael’s time in higher education, and how to handle rules that were meant to be broken.

Episode 40: Trusting Reviews, Apologizing, Regaining Control And More

Sorry – When should you say sorry?

Control – One tip for regaining control if you feel you are losing control?

Trusting Strangers – Do you think we are more likely to trust strangers reviews about a product over any facts that brand or marketer will tell us? Why?

Education Takeaway – What is the biggest lesson or takeaway you learned from when you were in college?

Bonus – How do you handle rules that are unjust or make no sense?

Stay Positive & Trust Is Still Fickle

No. Never.

For some brands and businesses, word of mouth seems to come natural. I encourage you to think about it next time you hear someone talk bout a brand or business or when you yourself talk about one. (If needed, which I doubt it will be needed, ask why the person brought up the brand or business.)

Always (always!) the brand or business is talked about on purpose. They’ve made themselves remarkable enough to be talked about. They’ve done something different from their competitors so you can tell your friends about it. They’ve designed their site, their shipping method, their product or service in such a way that it’s easy to talk about on Twitter and share their reactions and reviews on Facebook or Amazon.

Word of mouth marketing may seem to simply come natural, that the brand or businesses never considered it to begin with. Some may have come by it accidentally, but as soon as they’ve noticed it, they’ve leveraged it. And why not? Word of mouth is the best marketing there is.

You are building your brand or business with it in mind, right?

Stay Positive & People Don’t Whisper To Each Other Anymore, They Shout

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