Social

How You Measure Client Success

Garth Beyer

Showcasing engagement on Twitter is nice. Reaching 150,000 people with one Facebook post is amazing. Highlighting a Pinterest board that a lot of people are following must mean you’re doing something right… right?

There is meaning in measuring what people are doing for or on behalf of your client. It gives you talking points, it proves you’re stirring the pot for them and getting people to interact with the brand.

I think we can do more. We can go beyond what customers, tribes, fanatics are doing for our client and notice, share, and appreciate what our client is doing for them.

The best way you can measure client success on (and off) social is by recognizing and shining the spotlight on what the brand has done for them. Sometimes this is represented by a gracious tweet or a shoutout on Facebook, but gets lost in all the examples of what the buyer is doing for the brand.

Metrics like click-through rates and subscriber numbers matter, but no one starts a business for the sake of getting engagement on a social platform, they start a business to make a real life impact on someone. Don’t you think we would want to show that’s being done on social?

 

Stay Positive & Let’s Start Measuring Results, Not Impressions

Work From Home

Garth Beyer

A lot of people desire it, say they want it, and seek out jobs that offer the chance.

But do you really want to work from home? Or do you want to work where you don’t have to deal with face-to-face feedback? Or because no one can sneak up behind you and catch you escaping from the duties of your job to watch another cat video? Or you want to sleep in longer because you’re really not that excited about what you do?

Home might not be where you want to work it might be an excuse to a larger problem.

If you figure out why you want to work from home, you’ll have found the requirements a job away from home will need to offer for you to work happily there. Then go do that instead.

 

Stay Positive & Best To Work Where You Can Learn From Others Anyway

Two Things To Do Before A One-On-One Meeting

Two Things To Do Before A One-On-One Meeting

Garth Beyer

Coffee Shop One-On-One Meetup

Anyone who knows me personally knows I have a habit of scheduling one-on-one meetings quite regularly. I think carefully about who I meet, but sometimes I even ignore my own guidelines.

While I don’t need to argue the reasons to have one-on-one meetings (InkHouse just did it for me), I can offer a couple of tips on what to do to have a successful one-on-one.

1) Read newspaper headlines or short blurbs of front page stories. Whether you bring up a headline topic or the person who you are meeting with does, you can at least say you caught it briefly. (It’s also a great conversation starter and fall-back small talk if there are periods of awkward silence.)

Often times if they mention a topic first and you are able to connect with it (“Yea, I saw that in the NYT this morning.”) then they will go on to talk about it. No deep thought from your end is necessary. You won’t lose clout by stating you didn’t get the full story yet. In fact, they will get pleasure from informing you more about it.

However, you will lose some informed credibility if you don’t know what’s going on in the world, especially when they bring it up as it’s obviously a matter of interest for them and thus, should be for you (at least for the sake of the meeting).

2) Listen to a podcast that is either motivational, entrepreneurial or focused on a shared interest of you and the person you’re meeting with. Many one-on-one meetings end up being an act of back-and-forth storytelling. “I remember when X happened to me.” Or “Have you used MailChimp? Did you know that if you enter ‘boredom’ in their search box, you get to play Asteroids!” (I learned that nugget by listening to Debbie Millman’s podcast with Ben Chestnut and Aarron Walter and used it during a meeting with an aspiring game developer.)

By listening to a few podcasts you will learn something new, think about experiences you’ve had (essentially jostling your memory), and give you something of value to share. They will put you in the mood to meet with someone, to socialize, to generate new ideas together. If those aren’t reasons for your one-on-one meeting, what kind of meetings are you going on?

Best of luck. Let me know how these tips help.

 

Stay Positive & Go Schedule A Couple Of Meetings

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