Let’s be forward… often marketing conferences, PR summits, and social media workshops rarely talk about anything you don’t already know. They are more of a review. Are you answering the question of who your audience is? Are you using Instagram the right way? Are you measuring, measuring, measuring?
Check. Check. Check.
At a marketing summit this morning, seated near the back, I could see nearly everyone’s attention wavering. People were surfing the web, emailing or Pinning things instead of engaging with the speaker. The speaker was providing solid, factual, and feasibly insightful information, but none of it was new or risky.
After the session was over I asked a couple of others what they got from the session. They had to rack their brains. (One didn’t come up with anything, but she did note it was a nice review.) Then I was reminded…
We create the value we walk away with from a conference, summit or workshop.
After each session I talked with folk there and took ideas to the edge of reality with them. The people around me became the real thought leaders of the conference, taking marketing ideas to a new level. (All the while making the time and experience worth it for both of us!)
Give this a try next time you’re at a conference that you find yourself not learning anything new. Talk to those around you. They’re feeling the same way, and they’re ready to make the value they went there to receive.
All it takes is, “Do you mind if I interrupt? What do you think about Instagram?”
Stay Positive & As It Is With Life, You Get Out What You Put In
