Stephen King

They Will Be Pleased, Regardless

Garth Beyer

Don't Appeal To The Mass

When you make an effort to reach the masses, to please the majority, to advertise to all, you are inevitably creating a bitter experience for some.

You see this with retail stores quite often. Owners spend their time outside of the store trying to reach the masses, and in doing so, they neglect and devalue those already in it. It’s better of them to treat and please the customers already in their store if they wish for more newcomers.

We need to recognize people will want us to build an experience for the mass. The thought process of most is that one event that calls out to a majority is better than five events that call out to smaller groups.

Writing a book that is safe, that anyone walking around the bookstore will want to pick up, seems to be the most logical thing to do, but it’s not. It’s better to write five shorter books that target a specific tribe.

You may win the lottery, you may have a successful large event, but all who attended, all who bought your book will revert back to their search for the one that makes them feel most valued, most part of a tribe.

They will eventually be pleased, regardless of the decision you make because it’s our natural inclination to find a place where we have a consistent pleasurable experience, one that connects us with like-minded people, one that all who attend or purchase can give the same answer to “People like us ______.”

We can’t please everyone at once, so why bother?

But we can please everyone over a period of time/a series of events/a number of books by recognizing the tribes people are part of and creating a remarkable experience for each of them.

Thing is, you may find out that pleasing one tribe is all you need to do. Stephen King doesn’t need to write a book specific to a bunch of tribes. All he needs is one group to please.

Anyway, if one were to measure effort, I’d say it takes about the same to appeal to the mass as it does to appeal to smaller tribes. The results, however, are different… very different.

 

Stay Positive & Different Is What You Want

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The Writer’s Legacy

Garth Beyer

J.K Rowling is legendary. She is legendary  not just for Harry Potter and the Sorcerers Stone, but for six other Harry Potter books and one unrelated new book this Summer. 

If you read the Harry Potter series, you know Voldemort had his soul torn into seven different pieces. Those seven pieces were part of him. Likewise, the seven books are a part of Rowling and in essence, it is those seven pieces that turned Voldemort and Rowling into a legend.

Does Rowling need to write another book? Of course not. She’s set. The fact she is writing another defines what it means to be a writer. Being a writer doesn’t mean you work hard to produce one book and win big on that one book.

Rowling couldn’t have done it with just one Harry Potter book, there’s no legacy in that, no passion. It would just have been a  book that she wrote and that’s it. It doesn’t matter if you have a book inside you anymore. One book doesn’t cut it, one book doesn’t make you an income you can live off of the rest of your life and one book definitely does not create a legacy.

Every legendary writer you can think of has published more than one book, has written more than one essay, has bled more than one poem. Writing a book doesn’t make you a writer, writing a book is average, millions of people do it. Very few write seven like Rowling, 40+ like Stephen King or have more than 1,000 published like L Ron Hubbard.

There is a highlight to reaching this realization. It makes writing that first book easier. See, too many people spend thousands of hours on their first book hoping to make it big. They spend more time editing than they do learning how to write better when learning how to write better is much more important because the more you write, the less you will need to edit. The less you need to edit, the more you can write and the more you can write, the more books you can have written.

Rowling, King, and Hubbard published a lot of work before their novels hit the status of legendary. They wrote endlessly and everything they started making was ugly until they made so much ugliness that it became beautiful and eventually legendary.

Having a book inside you and wanting to be a legendary writer are two different things. Unless of course, every time you vomit that book inside you, another takes its place.

 

Stay Positive & Stick Your Fingers Down Your Throat If You Have To

(just get that first book out and see if another takes its place)

Garth E. Beyer