is the one we tell ourselves about ourselves.
Maybe your story is listening to others’ stories and writing about them. Maybe your story is becoming the greatest marketer of your age. Maybe your story is to be part of the major baseball league in any shape or form. What are you telling yourself?
We know depth and frequency works in advertising, we use it when telling stories all the time. Why not apply the same concept to ourselves?
I’m writing staff bios for the agency I work at. The bios are for upper-management people who’ve made it clear they’ll be sticking around (why waste time writing a bio for someone who isn’t?).
I’m currently low on the totem pole, but I’m writing my bio too. Why? Because it’s the story I’m telling myself about myself. Garth Beyer, Public Relations & Social Media Strategy Director. It looks and feels uncomfortable, but it’s where I want to be. Why tell myself anything different?
Last bit on this: those who a marketer tells a story to can easily hit the power off button, turn down the volume, change the station, exit the site, and basically ignore their promotion, their advertising, their story.
Unlike them, you have no choice but to listen to the story you’re telling yourself about yourself.
Stay Positive & I Hope It’s A Good One
