Surprises

In The Box Podcast

Episode 16: Luck, Being Early, False Equivalency And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we discussed the concept of luck, the need to experience something to passionately sell it, whether life mirrors business or if it’s the other way around. We also talked about the advantages of being early and argued about false equivalency (fortunately never settling to agree to disagree).

On an earlier podcast Michael and I chatted about how so little surprises us anymore. On this podcast Michael stuck a check-up question about surprises in the box. It was a good time. Well worth the listen.

Episode 16: Luck, Being Early, False Equivalency And More

Selling – Does one have to experience a product themselves to sell it passionately?

Luck – Is luck something that finds you randomly or something you create?

Early – Do you believe it pays to be early? (early to a meeting, early to send email, early to say I love you?)

Surprises – Been surprised by anything lately?

False equivalency – How can we eliminate false equivalency?

Mirror – Does life mirror business?

 

Stay Positive & Refresh Your Life, Refresh Your Business

 

Surprises

Garth Beyer

GROUCHO

It’s sort of tacky to start this way, but… everyone loves surprises.* Your friend, your customer, your girlfriend, your client, your dentist – they all love surprises. The reason being is that they know what they are getting from you and giving in return.

The relationship, a dentist, for example, is a simple transaction: give your dentist money, the dentist gives your teeth a cleaning and you some sound advice on how to take care of your teeth.

Then throw in a surprise and see how the relationship changes.

You give your dentist money, the dentist gives your teeth a cleaning, you some sound advice on how to take care of your teeth, and a $25 gift card to Red Mango. Not because you didn’t cry through the fluoride, but because your dentist simply can.

Guess who won’t be changing dentists anytime soon?

If you’ve been won over by a surprise, well, I don’t need to explain why they matter or the personal result of them. If you haven’t been won over by a surprise, go surprise someone and see how the relationship shifts.

Still not sold on surprises? Look at the following two examples.

1. Birthday

2. Birthday surprise

 

Stay Positive & It’s Not Rocket Science**

Garth E. Beyer

*If you’re shaking your head in disagreement, you’ve just had people who don’t really know you try to surprise you. Look at the meaning behind the attempt and not the actual surprise.

**I would argue rocket science is getting much easier to do. Alas, an argument for another day.