Talking Points

Talking Points

Garth Beyer

In the moment of indecision, of wondering what people want to hear, in trying to please the boss in the room, we forget the talking points we are most moved by.

What happens in most presentations is they get filled with the expected.

Informative, sure, but expected.

The presenter goes through the motions and about three-quarters into the keynote, they’ve finally slid in a slide about what they are most passionate about. And you know what? That’s the most moving part of the presentation.

Not because of any build up to it, but because the energy of the presenter finally gets noticed.

People like Sasha Dichter and Simon Sinek aren’t phenomenal speakers because they practiced how to speak publicly. What makes them special is they’ve practiced how to speak publicly about points that completely move them, energize them, fill them with an incredible need to share. (That’s why Sasha paces and Simon uses so many hand motions and vocal influxes.)

Instead of putting the expected talking points in your next presentation, send them out earlier in an email and dedicate your presentation to what moves you most.

 

Stay Positive & Focus On Resonating, Not Feeding An Audience The Basics

How You Measure Client Success

Garth Beyer

Showcasing engagement on Twitter is nice. Reaching 150,000 people with one Facebook post is amazing. Highlighting a Pinterest board that a lot of people are following must mean you’re doing something right… right?

There is meaning in measuring what people are doing for or on behalf of your client. It gives you talking points, it proves you’re stirring the pot for them and getting people to interact with the brand.

I think we can do more. We can go beyond what customers, tribes, fanatics are doing for our client and notice, share, and appreciate what our client is doing for them.

The best way you can measure client success on (and off) social is by recognizing and shining the spotlight on what the brand has done for them. Sometimes this is represented by a gracious tweet or a shoutout on Facebook, but gets lost in all the examples of what the buyer is doing for the brand.

Metrics like click-through rates and subscriber numbers matter, but no one starts a business for the sake of getting engagement on a social platform, they start a business to make a real life impact on someone. Don’t you think we would want to show that’s being done on social?

 

Stay Positive & Let’s Start Measuring Results, Not Impressions

Build Talkability Into Your Design

Build Talkability Into Your Design

Garth Beyer

MillerCoors Rooftop View

Pumpkin patches and apple orchards do a wonderful job of adding talkability factors into their design. They have the picture of a farming couple that you can put your head into and take a photo or the turkey that’s begging you to stand behind and show your face where its face should be. They add simply interactive designs that a majority use to share and talk about their experience.

I went on a three and a half hour private tour of the MillerCoors facility in Milwaukee today with a friend. I was too busy listening to the guide and chatting about how to brew beer to take dozens of photos, but there was a moment that was irresistible. As seen above, we’re on the roof of a 12+ story building and it’s clear they’ve designed this rooftop experience as a talking point. You have the shipping carriers, miller park, the brewing facility and the giant Miller sign all in one photo. MillerCoors figured out a way they could add talkability into their design.

I’ve been guilty of trying to make an entire experience worth talking about instead of focusing on a few little points that tell the larger story, that are easily talked about, and that people can’t help but share.

Consider how you can design talkability points into the experience you’re providing people.

 

Stay Positive & Better To Guide The Points Than Have Others Decide What’s Worth Sharing

because in most instances, they’ll choose not to share.