Try

In The Box Podcast

Episode 35: Real Time Marketing, Trying Something New, Perception And More (Podcast)

Garth Beyer

On this episode of In The Box Podcast, we talked about the effectiveness of every brand getting into real-time marketing given how much of an uphill battle it is. We also heard from Michael one thing he suggests you try. Additionally, we chatted about if it matters how others perceive us, if experiences are earned, and getting angry at people for abusing your time.

This was a pretty fun podcast (yea, well, they all are). Enjoy.

Real Time Marketing – Should brands be trying to publish content in real-time?

Something new – What is one thing you suggest our 11 listeners to try?

Earned – Are experiences someone has earned / unearned?

Perceived – Does it matter how others perceive you?

Bonus – Do you have a right to be mad at someone for taking advantage of your time?

 

Stay Positive & Sometimes It Is More Questions Than Answers

4 Steps To Success (Wisdom From Cambodian Monks)

4 Steps To Success (Wisdom From Cambodian Monks)

Garth Beyer

Steve Jobs Meditation

While in Cambodia at the POP House (meditation resort) a handful of monks taught me a lot about buddhism, life, and success. After a 20 minute meditation session, one monk began to tell us the four steps to success in life. Now I’m sharing them with you.

1) Affection – Show affection to your friends, to your enemies, to strangers. Find ways to show your love of people, of plants, of the world, of life. Care, not only about others, but your self as well.

2) Try – The likelihood of success is connected to the amount of experience you have. The more you try, the more successful you will be. Not only try things you’ve never tried before, but try things you don’t think you could overcome, don’t think you’ll complete, don’t think will change you. Just try.

3) Comment (on yourself) – You are your own judge of whether something worked or didn’t. You must evaluate your actions to confirm what you’ve done has moved you in the direction you want.  Criticism is pointless, especially when given to others. The monks were firm about concerning yourself only with yourself.

4) Experiment – Put things together that you’ve never imagined combining. Try new designs, interfaces, systems, plans, diets. Success is often the result of experimentations, not well-thought out intentions

Bonus: Be like Steve Jobs. Every monk that taught had told me about Steve Jobs and how he followed these four steps. And he meditated often if you didn’t know.

 

Stay Positive & Your Time Is Limited

Good Out Of The Gate

Good Out Of The Gate

Garth Beyer

Good Out Of The Gate

Not many are.

Typically, the only person who expects you to be good out of the gate is you.

I might be wrong with that statement. Some may expect good out of the gate from you, but they’ll never check.

They won’t read your first book and if they open it, they won’t read all of it. They won’t follow your blog and check in every day for the first three months you blog daily. They won’t watch your YouTube bit detailing your new invention. 50 Instagram photos down the line, they’ll never scroll down to see what your first 5 were.

Don’t focus on being good out of the gate, focus on feeling good.

You’ve started something. You’ve finished and shipped something. You’ve practiced. You’re troll-free because no one is paying attention yet. Enjoy it. Relish it. Leverage the opportunity.

 

Stay Positive & No One Is Watching, Why Not Experiment?

Photo Credit

Your Business Is Boring (Or Maybe Just You)

Garth Beyer

Before proceeding, I must note, personally, I never get bored. Bored is a choice, as you will read, whether you’re a business or an individual. I may find myself in a boring environment, but I keep myself entertained. It’s been three years since I said I was bored. Something I’m proud of.

The coffee shop I used to go to daily; it got boring.

The job I have; it’s gone down the hill to boring.

A big client I’m working with right now; the brand is boring. (…reason I have them as a client.)

I quit talking about an old favorite restaurant; boring, boring, boring.

I’ve let more friends I can count on two hands go; they were boring.

Dare I say, you might be boring too.

You might be boring if you’re not learning new tricks of your trade. You’re certainly getting boring if you’re playing things safe. Boring doesn’t just happen. Boring isn’t some sort of natural roadblock on the path to building a successful business. Being boring isn’t a prerequisite for making a breakthrough in the market. Boring is a choice.

You choose to avoid risks and stay in your comfort zone. You choose to remain out of the conversation of friends. You choose to show or, in most cases, hide your personality.

If you’re bored, what do you do? You do just about anything that will make you not feel bored, right? The same goes for customers, for friends, for clients. If you want to lose customers to your competitors (and fast!), be boring.

Do just about anything to not be boring and there’s no way you won’t be talked about, interacted with, referred to. Isn’t that your goal?

 

Stay Positive & If You Don’t Try (Something New), You Will Fail (By Becoming Boring)

A Couple Types Of Creativity

Garth Beyer

Creativity

The first is unexpected; the type that just comes to you out of nowhere; that moment when you have never been happier to have a notepad in your pocket, or a paintbrush in hand, or pieces of your art around you.  Hirschman would argue that this is the best kind of creativity.

Hirschman wrote:

Creativity always comes as a surprise to us; therefore we can never count on it and we dare not believe in it until it has happened. In other words, we would not consciously engage upon tasks whose success clearly requires that creativity be forthcoming. Hence, the only way in which we can bring our creative resources fully into play is by misjudging the nature of the task, by presenting it to ourselves as more routine, simple, undemanding.

The second kind of creativity is a lot like hitting your head against the wall in hopes you will knock out a creative idea. Or, less physically painful, you toy around with different tools and dies you have at your reach until something starts looking like a creative piece of art.

I fancy this second type of creativity. It allows for frustration, it tells whether or not a person is determined and passionate or not.

And heck, if anything, I always say that some people hit their head against the wall just because it feels good when they stop. It’s a win-win situation, whether you end up creating something or not.

 

Stay Positive & If You Don’t Try, You Fail

Garth E. Beyer

Photo credit

What Makes A Successful Garage Band

Garth Beyer

(If you don’t want to read, click the last hyperlink in this post.)

There’s no lack of talent when it comes to vocals or who can play a guitar or win over an audience with a ridiculously fast paced bass solo. It’s no longer about who can play an instrument and how well, but how many instruments they can play, how they can incorporate the multiple instruments into a show, and how they can show the audience their passion.

Times have changed but very few garage bands are falling behind. They’re excited to try new instruments, mish mash sounds, and – generally speaking – have fun. Something that is hard to say for those entering the professional world of freelance.

Last night I had the honor to see a handful of bands play at a Launchpad event. Launchpad is a statewide, alternative music competition for Wisconsin high school students who are in bands formed outside of the traditional music classroom ensembles. (view some of the bands here.) These high schoolers were incredible performers, showmakers, and artists.

But the truly exceptional ones brought out different instruments: extra drums, key board, violin. Now it’s now more common to have an extra instrument in a band, but the way these students incorporated them into their songs, well, that was real talent. (One band actually switched their trumpeter with the vocalist, vocalist with the drummer, drummer with the keyboard, and keyboard with the trumpeter. Impressive!)

The status quo is being kicked and bruised by those living the garage band or what I like to call, garage project workstyle/artstyle/lifestyle. There are no longer boundaries. You can no longer bring your one “instrument” and perform. You have to bring everything (all of your “instruments”) and perform some instrumental alchemy.

The worlds changing. Best to be a leader of it.

 

Stay Positive & Rubber Bands Are Still Accepted

Garth E. Beyer

 

The Only Math I Will Ever Love

Garth Beyer

Is the multiplication of our failure rates.

Simply because it’s the quickest way to success. And as my Uncle Chuck has said, it also means you will have tried two, three, four times as hard. That’s an honorable trait to say you have.

 

Stay Positive & Never Give Up, Never Never Give Up

Garth E. Beyer