As much as I believe that everyone can come up with great ideas, I do come across those that will tell me that they can’t. Instead of fighting with them and trying to convince them of what they already believe to be false, I side with them.
That doesn’t give them an excuse not to do anything.
If anything, it encourages even more action on their part.
My simple retort then is to find a business that you value, a model that you can see yourself implementing and then build that business in an area it has yet been built in. In essence, you’re taking a great idea and using it geographically elsewhere.
Sometimes I fall into the trap of believing that a restaurant in town that centers on entertaining the customers by allowing them to watch the chefs cooking and turning that into a show is the only restaurant that does that; that there are no other restaurants like that anywhere else.
This comes to the restaurant’s advantage – the belief of “the only one”.
However, after a moments thought, you and I both know there are more restaurants that carry this model of turning a dining experience into an entertaining experience, but that doesn’t make them less valuable.
This process works with any great idea, not just restaurant based ideas. Think of some product or service you love. Guaranteed you can find almost the save product or service elsewhere – not everywhere, but elsewhere.
Don’t wait to come up with a great idea. Others have already done that for you.
Stay Positive & Take A Great Idea And Bring It Back Home With You
Garth E. Beyer
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