My mom dislikes her birthday. She doesn’t like celebrating it, she doesn’t even look forward to it. The same goes for Mothers day. I usually have to remind her that it’s around the corner. And it’s because of this, through her, that I’ve learned how to be one of the best marketers at my age.
If birthdays are days you’re meant to celebrate being alive. What are you to do the other 364 days of the year? If Mothers day is the day you’re meant to celebrate all that your mother has done and continues to do (let’s face it, they are always putting up with your crap whether you’re delivering it or not). What are you doing the other 364 days of the year?
What about the thank you letter you write to your new boss for hiring you. Or your friend who you treat to dinner after they lend you some money for your project that turns out to be a success. Or your dad who lets you reel in the big fish. Or the random stranger who does a good deed.
If there is one thing Mothers day should remind you of, it is the importance of celebrating it and every other event the other 364 days of the year as well. Sure, it’s okay to do a little extra on these days – it’s hard not to when it’s such a heavy tradition. Saying every day is Mothers day is a bit overkill when we have so many people to celebrate being in our lives.
As it goes with your mom or your customer, your appreciation when it’s least expected is often the most effective.
Thank you mom for giving me the foundation to be everything I could and for filling in the holes that I miss. You’re the best. Miss you.
Stay Positive & Live As If There Was No Calendar To Tell You The Significance Of The Day
Garth E. Beyer
