Website

You Need A Sexy Website Revamp

Garth Beyer

The design of your site isn’t as important to those who view it as it is to those who provide the content on it.

That’s the truth.

You can have a really ugly website your market audience still uses. You might think it has an extravagantly negative impact on their experience and if you could just have a sexy website revamp, you would attract more customers/readers/clients/subscribers. That’s just not the truth.

An ugly, but usable website doesn’t have that large of a negative impact on a customer (unless well designed websites are what you’re selling).

The real negative impact is on you and the team who stands behind the brand, the business, the blog.

How can you be comfortable publishing a professional and well-thought-out article on a website that looks janky? How confident can you be answering the phone and talking to people who got the number from your hideous website?

Yes, design to a degree matters to your target audience, but never as much as it matters to those contributing content on it.

 

Stay Positive & Your Site Doesn’t Just Showcase Your Brand, It Builds The Confidence Of All Those Behind It

Here’s A Cup, Go Measure

Garth Beyer

If it’s so difficult to bake a cake or make cookies from scratch, how do you expect to read results that are hard to measure? (Obviously this post is more for those like me, who can’t bake a cake or make cookies. Alas, I hope this to still be noteworthy.)

We can look at the number of cups of flour and water and chocolate chips you need just like you can keep track of the number of visitors to your website and the clicks you get on each page.

Very easy to measure.

What about a cake without a recipe? Or the personality of each individual who visits your blog and what they actually want or if they were satisfied with what they found?

Much more difficult.

Luckily, food writer Michael Ruhlman breaks down cooking into easy-to-understand ratios of ingredients, a method he says allows for more creativity in the kitchen.

“When you know a ratio, you don’t know a single recipe, you know a thousand.”

The same can be applied to your website, your product, or your own creation-without-a-recipe. All you really need to do is ask and connect to your audience. It’s hard to know a thousand audience members before you know what the single most common one is like.

 

Stay Positive & Start A Conversation

Garth E. Beyer