Who Matters

Who Matters

Who Matters

Garth Beyer

Failure doesn’t always mean your product, service, work or art sucks. In fact, most of the time failure means you’re trying to make it appeal to the wrong tribe, you’re trying to get it approved by the wrong people, you’re trying to please the wrong market.

It’s why you hear “that’s really poor marketing/advertising” more often than you hear “that’s a really sucky product/blog post/service.”

Who matters matters greatly.

Don’t scrap what you’ve worked hard to build, scrap who you’ve worked hard to build it for and seek someone new, maybe someone less famous. You’ll be surprised how far re-targeting gets you.

 

Stay Positive & Try Someone New Before You Try Something New

The Who And How Many

The Who And How Many

Garth Beyer

Audience Marketing Target

1,000 people may walk into your store today, may pick up your book, may scroll through your Tumblr. Do they all matter? Was your marketing strategy to reach the mass, to get eyeballs?

Who you’re already reaching and in what ways you’re moving them is necessary to know when evaluating your target market and marketing method for business success.

I can’t stand looking at my page view count on GarthBox for one big reason. How many doesn’t matter nearly as much as who does. The person who comments on a post or shares it on their FB to start a discussion is worth more than any number of eyeballs to me.

If given the choice to have 200,000 followers or 2,000, I’ll choose the latter because the 2,000 – I’m sure – are remarkable, personal, and are more “friends” than “strangers.”  Whereas, the 200,000 followers would feel disconnected. I would struggle to connect with them all.

Marketing is about finding the people who want to listen, who want to interact, and ignoring the mass who may read, but inevitably keep scrolling past your tweet.

When action, response, engagement matters, the who stands out.

 

Stay Positive & You Might Have Traffic, But Is Anyone Parking?

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