Limits Work In Your Favor

Limits Work In Your Favor

Stacks Of Wasted Words

I once had a professor who assigned groups of his students to write an elaborate creative and advertising brief. The document was to include everything from a SWOT analysis to target demographics to a media buying plan. When it was time to turn in parts of the overall plan, each part was 20+ pages when it should have been 2-5.

It was 20+ pages because the students wanted to use big words, repeat themselves in different ways with hopes it would convey their point better, and generally they thought it made them look better and, thus, get a better grade.

Oddly enough (sarcasm), 60+ page documents don’t move people.

Often times it’s one sentence, one page summary, one short video that makes someone move to buy, to research, to book, to subscribe, to hit “like.”

While I agree there are benefits to getting students to have a 60+ page mindset, I’m not so sure it accomplished the goal of what the class was for.

Sometimes limits, ceilings, maximums can work in your favor: they force you to write concise, they encourage big thinking of small ideas, they push you to work in ways that resonate with the target audience you want to impact. No one wants to spent three hours of their day looking over your brief, no matter how good you say it is.

And if you can’t communicate your message in just a few lines, is it really worth communicating, really worth investing in?

The more the words, the less the meaning, and how does that profit anyone?
Ecclesiastes 6:11

 

Stay Positive & Can You Guess Where Those Long Docs End Up? (see pic above)

Photo credit

A Bit On Voice

Without any legitimate training in the understanding of artistic material, you can tell good from bad.

You may not be a graphic design expert, but I trust you can look at a website and tell if it is designed really well.

You may never have touched an instrument other than the pots and pans of your mother’s cupboard, but I will bet you can tell when an orchestra is in harmony.

You may think you’re a terrible writer, but when you read something someone else has written, I just know you can tell if the writer has voice or not.

Everything in life speaks to us, but only if it’s given a voice.

A lot happens, rather, doesn’t happen when a writer fails to have voice in their writing. When there’s no voice, there’s also no humanity in the piece, no node for the reader to connect to, no electricity.

Peter Elbow refers to voice as juice. “’Juice’ combines the qualities of magic potion, mother’s milk, and electricity,” Elbow said.

By ‘magic potion’ he implies there is power in the words, power to change the reader’s emotions, power to produce an entire world in one’s imagination, power to turn someone’s worldview over in a pan and call it sunny side up.

In mother’s milk you receive the nutrients you need to grow. Voice is a way of using words to express how much you care about a subject, and, by extension, the reader. Words that nurture the reader, giving them all they need and more, those words have voice; you might even say your mother’s voice.

As for the electricity I have mentioned, it’s about conversation and establishing an experience. Do you know what I mean?

That, right there is a question I’ve posed to you through the written word. Your engagement level rose, perhaps you answered the question, perhaps not. If you did, that is because there is voice in my writing. Maybe you wanted me to explain more of what I meant or in your mind added to my side of the conversation.

Conversations have energy and develop experiences.

Voice, in a way, is energy. Words can touch a person, pat them on the back, tap them on the shoulder, and stroke fingers through their hair. If you type words the way you say them conversationally, that’s how to find your voice. Then you can proceed to clean up the flow, but not too much.

Elbow also disccusses the potential and often-occurring action of overcorrection. You may have voice in your writing and through editing, remove the voice. Making all the corrections you can, editing something so it reads and looks perfect, takes out the humanity of the writing, and humanity is what people connect with. Notice the spelling mistake at the beginning of this paragraph. It reminds you I am only human.

While removing all spelling errors doesn’t quite remove your voice, reworking sentences so they are completely grammatically accurate can. When you make writing flawless, the reader thinks a robot is talking to them. No one wants to be spoken to by a robot. Unless, of course, they are a robot.

 

Stay Positive & Everything You Do, Do With Voice

Words That Have Meaning

Opportunity, go, job, strife, success, thrash, goal, results, guarantee, safety, new, change, acceptance, stress, cheers, struggle, beautiful…

These are all words that have as much meaning as you’ve put into them. For some reading this, they are empty words. For others, they need more letters to hold all the meaning. Luck, experience, chance, love, work… they are all just words, that is, until you give them meaning.

 

Stay Positive & How Will People Feel Flipping Through Your Dictionary?

Every. Word. Matters.

I came across this agency’s website this evening. I love their message and nearly, just nearly, do I love their motto.

Words

“We are fearless. Inventive. Humanistic.”

Am I the only one that thinks the word humanistic looks, sounds and feels opposite of what it’s meant to? Why not shorten it. “We are fearless. Inventive. Human.”

Every word matters. You would never say your were humanly over the weekend. Nor would you say you were humanistic. Then again, I guess making mistakes like this is only human.

 

Hurt Mind vs. Hurt Heart

The mind is slower to heal than the heart. That is why words can last a lifetime while a broken heart will only last until one finds another to fill in the creases with love. A heart can be mended, but words are everlasting and concrete. A heart eventually relieves itself from any scars, while words lay in the back of one’s head like a stagnant boulder undeterred by the ferocity of thoughts. When it comes to recovery, the heart is the quickest due to it’s strength.

The strength of the heart, however, is the source of all that is irremediable in the mind. The retorted saying of “Sticks and stones may break my bones, but words will never hurt me” only applies to words that are empty, vacant of the evil side of passion, the fiery side of the heart, the part that keeps you fighting in spite. Empty words are dull and create no infliction. The words that are backed by the darker side of the heart are the ones that are so sharp that they cut into the deepest parts of your memory, left there so you always remember.

It does one well to make the heart and the mind a reflection of one another. That way the heart is invincible and the mind pure – for one cannot live vigorously while the other is withering away.

 

Stay Positive & Minds And Hearts Grow Most Where There Is Love

Garth E. Beyer