Worldview

In A Glass Please

Garth Beyer

It’s not coincidence that wine tastes better in a wine glass. Not scientifically, of course.

Scientifically, the wine tastes the same in a wine glass as it does in a styrofoam cup.

The same goes for how you feel wearing a suit. When I put one on, I feel like I’m important, I feel like I can walk into a room and own it, I feel respected. Are we any different wearing a suit as we are wearing shorts and a sleeveless shirt, scientifically? I’m still me. You’re still you. Scientifically.

One more example,

Treat yourself to a cold can of bud light. Then treat yourself to a cold glass of bud light. Which tastes better?

We have these world views, these wonderful world views that in the most simplest form are summed up into that which we want to believe, is true.

We become more outgoing and astute when we put on a suit because that is what we believe a suit will do. The wine, the water, the beer, the tea, the coffee – tastes great in whatever glass we have it in because we believe that it will. So it goes…

The single best story punctures through the noise in two ways:

1) It parallels a worldview that we already hold.

2) It makes a promise that we will feel a certain way when we have or use the product.

Marketing, branding, advertising – whatever you want to label it – has one goal. To get people to attribute a feeling with a particular product or service. It’s damn difficult. That’s what makes marketing so valuable.

 

Stay Positive & In Marketing, Numbers Are Little, Worldviews Are Huge

The Possibilities

Garth Beyer

People live, not in their concept of what is true, but of what is possible. Repeating: of what they think, see, and feel is possible.

This is what makes it damn difficult to encourage people and communicate to them their potential. Not only that, but it interferes with all forms of learning and communication. For example, one reason for the change in what is reported in the newspaper industry is the inability for people to associate so closely with facts.

We now base our knowledge sources by their relatability, their story, and their entertainment. Is this wrong? No, but we need to acknowledge the altercations it presents. We are growing up with a worldview of what is possible, not what is true or proven.  We may now believe what is false, is still possible. A sure sign of this complexity is your current inability to follow it. For that reason, let me simplify it the best I can.

There is a saying that once you have eliminated all possibilities, all you have left is the truth. The thing is, we now have an infinite number of possibilities

It’s a lot to live up to and understand. But in order to build a connection with someone, you have to understand what they believe to be possible, not true.

In longsight, as Mark Twain famously stated, “Fiction is obliged to stick to possibilities. Truth isn’t.”

 

Stay Positive & Fiction? Possibilities? Truth? What’s The Difference, Really?

Garth E. Beyer

“And I Thought About You”

Garth Beyer
I like to leave an artistic impression

Lately, if you have noticed, I have been on a long riff about how information is being shared. After months of observance, I had the experience that gave me the ultimate understanding. I owe this post to every single persons experience because you have had it hundreds of times but specifically this post is the story of mine that happened to me a few days ago. I sent a link with the words “and I thought about you”.

A couple of times a week I stop by MentalFloss. I clicked a post about banana art and thought about my brother who refuses to accept he’s an artist because of what he would have to give up (his bad habits) to have his dream. I saw the bananas and had to share it with someone, someone special, someone whom I thought about immediately after seeing the bananas.

That’s the aim of content isn’t it? Or at least, it’s supposed to be the aim. Great content does good to one person but can only change the world if it’s shared with everyone on it. Whether changing the world is done through banana art or any of the billions of artistic niches, it has to be shared. To be shared, you must have the reader or viewer think of those five words.

Those five words are the most powerful words in the world because they employ action. The moment a person thinks about someone else after reading or viewing some form of content, they are held accountable to share it with that person.

Thinking about it again, this happened the other month when I sent a picture of this tiger to my friend whose favorite animal is a Tiger.

Rawr

As a writer and creator of valuable content, the aim of having it shared is not based off the most Tweets, the most “likes” or the most reblogs. While the content can be shared with thousands of people this way, the connection of the shared knowledge is void of character, void of passion, void of care. The aim of providing invaluable content is to fit into someones worldview and you can only do so when you say or type those 5 words.

 

Stay Positive & I Wrote This Because I Thought About You

Garth E. Beyer