- And add imagery to it.
- And make it easy to understand. (Ex: Tesla is like an electronic Mercedes.)
- And show the human side of it. The heartache. The stress. The frustration. And, most importantly, how you overcame it all.
- And tell it every. single. day.
- And find ways to add to it.
There’s not much more needed than that.
Stay Positive & You Do Have A Story, Right?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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