I’ve always thought the target market part of a business plan was a little off.
Why would one be talking about their target. Isn’t it better to talk with them?
That way, it’s as if the investor was sitting at the table with you the entire time you had a conversation about the target’s wants, needs, motivations, emotions and opinions about your business. In fact, you might even share their name and stop calling them “target.”
Just as a transaction is a conversation, so should the business plan be.
Entrepreneurs may have at one point been able to get away on a seal of trust.
“I, as an investor, trust you know your target” may still happen, but…
“I, as an investor, trust your target” is much more powerful.
Which will it be for you?
Stay Positive & Talk With, Not About
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