If your target has money, then they have fewer and different needs than someone without money.
In fact, once someone has money, they begin to blur the line between wants and needs.
So here’s an interesting exercise: What needs does your target already have?
Respect? Health? Community? Peace of mind?
Then list what needs your target is searching for. Self-transcendence? Friendship? Nostalgia?
Now place a check next to the needs that you provide. Are they the ones your target is searching for or are they ones your target has already met?
Stay Positive & Our Wants Are Many, Our Needs Are Few
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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