When it comes to the best email marketing campaign teams, you can bet they have a small list of customers they send a test email to. Perhaps they ask for direct feedback or perhaps they track specific metrics that they use to make final updates prior to sending out the email to the full list.
As for the best content marketing teams? Yea, you guessed it. The best put the content in front of a few of their prospective targets – even before they share it with more potential customers or even, say, the leadership team.
The same can be said for the best of any marketing team.
Getting feedback from actual customers not only gives you better insights and opportunities for improvements prior to distributing the work to a larger group, it gives you a tool to use to combat less-than-stellar recommendations from internal or non-customer, external folks.
We all know it’s hard to say no to a boss or CEO, so we don’t. But when you can pivot and say “We actually ran this by X customer and they said they liked it this way” …. Magic happens.
Stay Positive & Make More Magic Happen (Create A Pilot Group Of Reviewers)
Photo credit
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