Temporary Tattoos

My daughter had a pineapple with sunglasses tattoo on her arm for about five days.

Most of the work we create is even shorter lived than that.

That email copy won’t live on much past today.

The content that you got someone to open up likely won’t open it up again in a few days.

Not to say the temporary things aren’t worth putting time and attention to; I’d be upset if she got a vulgar temp tattoo or if it was placed on her face instead of her arm.

The fact is, we spend too much time evaluating the temporary things and not investing the time into the meaningful, longterm things.

By all means ship work on the regular and with intention, but carve enough time for relationship building or working on something that’ll last longer than a week.

Stay Positive & Create Balance

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Garth Beyer
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