I’m sure the majority of those who share Johnnie Walker’s Joynomics didn’t actually read the whole PDF.
Most who see there is a testimonials page for a business realize just having a testimonials page is good enough for them, no need to click in.
Those who have a paperback book on the shelves sell more ebooks, not because people fell in love with the first chapter of the print book, but because the fact there is a hardcover validates the book is important enough.
I’m not sharing these bits to entice you to ship crappy content. I’m sharing to remind you that it’s more more important that you have something to show, give, sell than it is to have nothing.
The fact you have something is powerfully influential.
The real questions now are what are you holding onto? And why?
Stay Positive & Stop Waiting, Start Giving
Photo credit
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