It’s pretty damn hard to change a culture or to sell a product into an account or connect with a person until you understand both 1. the way it is around there and 2. why it is the way it is around there.
Once you know that, everything else becomes easier.
Stay Positive & Empathetic
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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