It may not be original to everyone, but if it’s original to the consumer you’re targeting, then that’s a win.
It’s not about creating something new for everyone, it’s about creating everything new for someone.
Original is all in the eyes of the person you’re trying to reach.
Don’t try to convince yourself something’s not original and shouldn’t be shipped.
Stay Positive & Keep Shipping
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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