The art of seeing is actually the result of combining all the other senses.
It entails sniffing out the naysayers and wrongdoers and wasted efforts.
It involves getting hands on, touching the work, shipping the work and physically showing up.
It requires you to get so close to the why behind the work that you can taste it.
It means you’re listening more than you’re talking, curiously asking questions and yea, eavesdropping a bit on what the target audience is really saying to their friend sitting next to you.
Once you’ve done all of that, the path forward to creating something remarkable and differentiated is made clear.
Stay Positive & It’s More Than Just Hindsight/Foresight
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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